Infosys Aster Named Leader in Everest Group's Marketing Transformation Services PEAK Matrix 2026

Infosys Aster Named Leader in Everest Group's Marketing Transformation Services PEAK Matrix 2026​

Infosys, a global leader in AI-first business consulting and technology services, has been recognized as a Leader in the Everest Group Marketing Transformation Services PEAK Matrix® Assessment for 2026. This recognition highlights the capabilities of Infosys Aster, its AI-amplified marketing suite, underscoring its ability to deliver scalable, AI-led, end-to-end marketing transformation for global enterprises.

The assessment conducted by Everest Group evaluated and categorized 29 service providers based on their market impact, vision, and core capabilities. Infosys Aster was recognized specifically for leveraging strong proprietary Intellectual Property (IP), possessing AI-first functionalities, and maintaining integrated ecosystem partnerships to achieve measurable business outcomes for clients.

Infosys Aster is designed to manage end-to-end marketing transformation across the entire value chain. This includes orchestration, data management, content creation, commerce integration, creativity, and personalization. By utilizing Infosys Topaz AI offerings, the platform assists organizations in creating engaging brand experiences, improving marketing efficiency, and driving greater business effectiveness.

The solution addresses common industry challenges such as siloed functions, fragmented ecosystems, and limited scalability, helping businesses achieve integrated, personalized, and data-driven customer experiences. A key aspect of Infosys Aster is its Adobe-led marketing transformation proposition, powered through the Adobe 360 partnership. This combines deep platform expertise with AI-led solutions to help enterprises accelerate content, commerce, and customer experience transformation at scale.

Everest Group also recognized Infosys's portfolio of proprietary accelerators and advanced use cases in agentic AI, positioning the company as a trusted partner for CMOs and digital leaders aiming to unlock value through scalable, AI-led marketing transformation.

Joydeep Mukherjee, EVP & Head - Global Data & AI, Digital and Creative Services at Infosys, stated that this recognition affirms their approach helps clients convert ambition into measurable outcomes. He noted that while CMOs operate within complex environments—struggling with siloed or legacy ecosystems to achieve value through AI—Infosys Aster connects the entire marketing value chain, driving impact and efficiency through deep industry solutions and agentic workflows underpinned by robust governance and insights.

Nitish Mittal, Partner at Everest Group, commented on the market evolution, noting that providers capable of combining strategic guidance, AI-enabled execution, and outcome accountability are best positioned to lead this next phase. He highlighted that Infosys's leadership status was attributed to its broad IP portfolio across content supply chain, workflow automation, commerce, and media optimization, coupled with its strong ecosystem partnership and AI-first marketing transformation capabilities.

INFY Stock Price Movement​

Infosys Limited's shares today edged higher, settling at ₹1119.80 after gaining 0.43% against its previous close. The stock traded through a range that spanned from ₹1113.80 to ₹1134.70, with the equity seeing volume of approximately 8.4 million shares during the trading day.