Infosys, ANA's Global CMO Growth Council, and LIONS Launch CMO AI Hub for Peer-to-Peer Learning in Marketing
Bengaluru, India - June 24, 2026: Infosys Limited, a global leader in AI-first business consulting and technology services, has announced the launch of the CMO AI Hub. This initiative is a collaboration between Infosys, ANA's Global CMO Growth Council, and LIONS, the organizer of the Cannes Lions International Festival of Creativity. The exclusive, AI-powered platform is designed to facilitate peer-to-peer learning among Chief Marketing Officers (CMOs) worldwide by providing curated insights and experiences from leading marketing organizations and executives.The CMO AI Hub was developed using Infosys Aster, an AI-amplified marketing suite. It integrates curated intelligence from the Association of National Advertisers (ANA), LIONS, and the Infosys Knowledge Institute—the research arm of Infosys—into a secure, conversational interface intended for senior marketing leaders. The platform includes embedded human oversight and governance safeguards to ensure a trusted, enterprise-grade experience with long-term scalability.
As an always-available resource, the hub is built exclusively for members of ANA's Global CMO Growth Council. It allows CMOs to describe business challenges in natural language and receive synthesized, context-rich insights derived from curated research, case studies, and executive perspectives, thereby enabling faster and more impactful decision-making.
The launch coincides with the introduction of the CMO AI Playbook, developed by the Infosys Knowledge Institute. This playbook is based on extensive research, including interviews with CMOs and engagement with marketing leaders at global industry events. While the playbook captures these insights, the AI Hub makes them accessible as a practical tool for daily use.
Key Capabilities of the CMO AI Hub
The platform offers several key features designed to support modern marketing leadership:| Capability | Description |
|---|---|
| Conversational Intelligence | Members can pose questions in natural language and receive immediate, synthesized insights from curated content. |
| Executive-Ready Outputs | The hub transforms complex insights into digestible summaries, enabling CMOs to learn effectively from peer perspectives. |
| CMO-to-CMO Connection | Marketing leaders are empowered to contribute their own insights, which collectively strengthens the platform over time. |
| Secure Environment | It is available only to Growth Council members and features enterprise-grade governance, responsible AI frameworks, and privacy safeguards. |
Insights from Industry Leaders
Nick Primola, Group Executive Vice President at the ANA and leader of the Global CMO Growth Council, stated that the hub responds directly to CMO feedback. He noted that "The AI Hub turns the collective experience of the world's leading marketers and experts into a resource that is available whenever members need it," helping leaders make informed decisions aligned with marketing speed.Simon Cook, CEO of LIONS, emphasized the mission behind the initiative. He said, "The CMO AI Hub is the boldest expression of that [Growth Council's] mission yet—it puts the collective intelligence of this community into every member's hands, exactly when they need it." He added that creativity and AI are not opposing forces, but a powerful combination.
Sumit Virmani, Global Chief Marketing Officer at Infosys, highlighted the strategic opportunity presented by artificial intelligence. He stated, "By combining the collective expertise of leading marketers with an AI-powered experience layer, CMO AI Hub transforms fragmented insights into shared intelligence that helps marketing leaders make informed decisions and unlock greater business value."
About the Partnership Bodies
The Global CMO Growth Council is a partnership between ANA and LIONS, representing over 1,200 chief marketers globally. Chaired by Marc Pritchard of Procter & Gamble, the council comprises 50 chief marketers from top global brands, aiming to drive marketing into a force for economic growth.The Association of National Advertisers (ANA) serves as the definitive voice of the marketing industry, having advanced the agenda for marketing transformation since 1910. ANA's members represent 20,000 brands and $400 billion in annual marketing investment.
LIONS is a global platform dedicated to championing creativity and marketing effectiveness. Backed by over 150 years of experience, LIONS provides the global marketing industry with benchmarks and intelligence through its association with Cannes Lions, WARC, Effie, Contagious, and Acuity.
INFY Stock Price Movement
Today, shares of Infosys Limited gained, settling at ₹1056.60 after the post-market session, buoyed by a 2.59% increase from the previous close. The stock traded within a narrow intraday range between ₹1037.70 and ₹1065.50, with more than 12.35 million shares transacted during the day.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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