Tilaknagar Industries Takes Indian Spirits to Times Square for Independence Day Celebration
Tilaknagar Industries Ltd. brought two of its premier spirits, Mansion House Brandy and Monarch Legacy Edition Brandy, to Times Square in New York City as part of its Independence Day celebrations. The 72-hour campaign highlighted the journey of the nearly century-old company, showcasing Indian brands on one of the world's most iconic advertising destinations.The campaign ran from August 14 to August 16. During this period, the 10-second brand films played across Times Square screens every 100 seconds, resulting in an estimated 2,592 plays. The event reached a visitor base of more than 1.2 million people during its duration.
A Legacy Rooted in India
Founded in 1933 by Mahadeo Laxman Dahanukar near Nashik, Tilaknagar Industries (TI) began as Maharashtra Sugar Mills. Inspired by the vision of freedom fighter Lokmanya Tilak and operating against the backdrop of the Swadeshi movement, the company evolved from a sugar mill into the manufacture of industrial alcohol before establishing itself in the spirits business by 1968.Over its history, TI built a strong presence across India through brands such as Mansion House Brandy and Courrier Napoleon Brandy. It established itself as one of India's largest manufacturers of premium brandy. Its portfolio expanded beyond brandy to include whisky, rum, and gin, while the company has continually focused on the premium and luxury spirits segment.
Featured Brands and Global Reach
The two brands featured in the Times Square showcase represent different facets of TI’s extensive journey. Mansion House Brandy is described as TI's flagship brand, noted for being India's largest-selling premium brandy and the world's second largest-selling premium brandy. Monarch Legacy Edition, which was launched in 2024, stands as the company's first luxury brandy, positioning TI within the high-end market segment.Amit Dahanukar, Chairman and Managing Director of Tilaknagar Industries Ltd., stated that seeing their brands in Times Square on Independence Day held immense significance. He noted that ninety-three years after his great-grandfather founded the company, it is a proud moment to see TI represented in an iconic global destination. "Mansion House and Monarch reflect that [TI's] journey," Dahanukar commented.
Sanaya Dahanukar, General Manager - Growth & Innovation at Tilaknagar Industries Ltd., shared that it was exciting to see both brands featured in Times Square while they were strengthening their presence in the US market. She said this represented "Indian pride" taking what they built in India and sharing it globally.
Both Mansion House and Monarch Legacy Edition are currently available across multiple states in the United States, including New York, New Jersey, Texas, Tennessee, California, Delaware, Florida, Georgia, and Illinois.
TI Stock Price Movement
Tilaknagar Industries Limited shares on Friday shed 1.36%, settling at ₹575.65 after closing down ₹7.95 from the previous day's close. The stock registered a traded volume of 514,044 shares during the session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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