TCS and Google Cloud Launch Gemini Experience Center in Mexico to Accelerate AI Adoption
Tata Consultancy Services (TCS) and Google Cloud have established a new Gemini Experience Center (GEC) in Mexico City, positioning it as the second such center in Latin America and the ninth globally. The facility is set up within TCS' Mexico City office and aims to empower regional organizations by providing access to advanced AI capabilities designed to accelerate innovation, productivity, and data-driven decision-making across industries.The new GEC is equipped with over 3,000 industry- and context-aware AI agents developed by TCS utilizing Gemini Enterprise. These solutions are designed for seamless integration into customer environments. During the launch demonstration, various AI-led services were showcased, including intelligent process assessment, automated insurance claims processing, fraud investigation tailored for financial institutions, and generative AI-powered data acceleration.
Marcelo Wurmann, CEO of TCS Latin America, stated that the Gemini Experience Center brings advanced AI capabilities closer to enterprises in Mexico. He added that working with Google Cloud, they are creating a dedicated space enabling organizations to explore how technology can transform operations and add greater value.
Javier Carrique, Head of Partners & Alliances for Latin America at Google Cloud, highlighted that while artificial intelligence is reshaping how companies compete, the GEC exemplifies how the partner ecosystem is helping turn this vision into reality by giving businesses a confident environment to adopt and apply AI.
TCS will utilize its extensive consulting, engineering, and innovation capabilities alongside Google Cloud's technology ecosystem at the new center. This combined approach aims to help organizations bridge the gap between initial experimentation and the full implementation of necessary AI solutions, thereby achieving desired business outcomes in less time.
The GEC is positioned to support tailored development of industry-specific solutions across multiple sectors, including financial services, retail and consumer goods, manufacturing, healthcare and life sciences, and energy and utilities, addressing the unique needs of the region.
The launch contributes to TCS' broader global strategy for expanding its network of innovation centers. This move reaffirms TCS’ commitment to responsible AI adoption by fostering collaboration between specialized talent, businesses, and technology to scale digital transformation in Mexico. Previously, TCS launched its first GEC in Latin America in São Paulo, Brazil, in 2025.
TCS has maintained a presence in Mexico since 2003 and currently serves over 260 clients through a workforce exceeding 12,000 associates. With operations across multiple cities including Guadalajara, Querétaro, and Monterrey, TCS views Mexico as a strategic market for expansion within Latin America.
In financial terms, Tata Consultancy Services reported consolidated revenues of over US$30 billion for the fiscal year ended March 31, 2026.
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