Spice Lounge Food Works Ltd. Plans Four Marquee Events Across India; Targets Over ₹20 Crore Revenue
Spice Lounge Food Works Limited, which was formerly known as Shalimar Agencies Limited, is aggressively expanding its presence in the live entertainment sector through its vertical, Xora World. The company has announced an upcoming portfolio of four significant events spanning multiple cities across India, with projections indicating potential revenue exceeding ₹20 crore.The ambitious calendar reflects a deliberate shift beyond regional markets toward establishing a strong national footprint in live events and entertainment for Spice Lounge Food Works Ltd.
The planned events include concerts and festivals anchored in Goa, Tirupati, and Hyderabad. The lineup is headlined by several celebrated playback singers and features the launch of a global dance festival, creating Xora World's most extensive calendar to date.
Key details of the upcoming portfolio are as follows:
| Event | Date | Venue / City |
|---|---|---|
| Independence Weekender (Timeless x Salud) | August 15, 2026 | Salud, Goa |
| Karthik - Live in Concert | October 31, 2026 | Tirupati |
| K. S. Chithra - Live in Concert | November 21, 2026 | Nexus Mall, Hyderabad |
| Circus 2026 | December 18 - 19, 2026 | Venue TBD |
| Total Expected Portfolio Revenue | ₹ 20 Cr+ |
A spokesperson for Spice Lounge Food Works Ltd. stated that Xora World is a critical growth vertical, and the projected revenue of over ₹20 crore demonstrates their ambition to build a significant presence in India's live entertainment industry.
Opportunities in Indian Live Events Market
The launch of these events positions Spice Lounge Food Works favorably within the rapidly expanding Indian media and entertainment sector. According to data from the FICCI-EY M&E Report 2026, India’s live events industry saw a growth rate of 44% in 2025, reaching ₹14,500 crore. This segment is currently outpacing the overall Indian media and entertainment market, which is projected to reach ₹3.3 trillion by 2028.This substantial growth is driven by increasing consumer spend on ticketed concerts, broadening participation from non-metro audiences, and a widespread shift toward experiential entertainment. Xora World's four city portfolio aims to capture a share of this market expansion.
Stock Price Movement
Spice Lounge Food Works Ltd is edging higher, currently trading at ₹30.71, after shares surged by 9.99% as of 11:06.The stock has moved within a tight intraday range, fluctuating between the low of ₹30.70 and a high of ₹30.71.
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