<h1>Spice Lounge Food Works Secures Master Franchise for Wing Zone, Launches First Outlet in Bengaluru</h1>
Spice Lounge Food Works Ltd, formerly Shalimar Agencies Limited, has marked a significant milestone by securing the exclusive Master Franchise rights for Wing Zone, an internationally recognized American quick service restaurant (QSR) brand. The company confirmed that it will lead the development of the Wing Zone brand across India, overseeing restaurant operations and nationwide expansion, thereby strengthening its vision to become one of India's leading multi-brand QSR companies.
The launch heralded by this partnership brings a globally acclaimed food favorite to the Indian market. Spice Lounge Food Works Ltd is now responsible for developing the brand in India, adding Wing Zone to its established portfolio which includes Buffalo Wild Wings, Blaze Kebabs, and TekSoft Systems Inc.
Wing Zone itself boasts over 30 years of heritage, having been founded in the USA. The QSR brand is renowned internationally for its bold chicken flavors and signature sauces, establishing it as a globally recognized fast casual restaurant.
The entry into India's growing chicken QSR market is driven by several key trends within the domestic market, including the rising demand for premium chicken QSR brands, increasing preference for global food experiences, rapid urbanization, and strong growth in food delivery services.
Spice Lounge Food Works Ltd has selected Koramangala in Bengaluru as the launch destination due to its vibrant food and beverage ecosystem, high concentration of young professionals and students, excellent accessibility, and existing strong QSR culture. The first Wing Zone outlet is set to open in this location by May 2026.
The company outlined a clear three-phase roadmap for its expansion strategy across India:
| Phase | Focus Area | Key Locations |
|---|---|---|
| Phase 1 | Initial Launch and Expansion | Koramangala, Bengaluru; Anjanapura, Bengaluru |
| Phase 2 | Local Saturation | Additional outlets across Bengaluru |
| Phase 3 | National Penetration | Hyderabad, Chennai, and other major metropolitan cities |
The company's vision is to establish Wing Zone as India’s most exciting flavor-forward chicken brand. This will be achieved through a combination of flagship restaurants and cloud kitchens, ensuring accessibility, scalability, and sustainable nationwide growth in the food service sector.
Mohan Babu Karjela, Chairperson and Director of Spice Lounge Food Works Ltd, stated that this partnership represents an important milestone in the company’s long-term growth strategy and reaffirms its commitment to building a diversified, multi-brand food services platform in India.
Stock Price Movement
Spice Lounge Food Works Ltd settled at ₹24.16 on Tuesday, experiencing a drop of 0.98%. Shares traded within an intraday range that saw a high of ₹25.20 and a low of ₹24.00.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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