Recode Studios Acquires 33% Stake in Aflairza Professionals for ₹8.32 Crore
Recode Studios Ltd, a player in the beauty and personal care segment, has successfully completed Phase I of its acquisition of Aflairza Professionals Private Limited (Aflairza). The company invested approximately ₹8.32 crore to acquire 33% of Aflairza’s equity share capital and voting rights.The acquisition was executed through a combination of subscription to fresh equity shares and the secondary transfer of existing equity shares, all under the terms defined in the Share Purchase Agreement (SPA). Phase I of this strategic move was completed on July 23, 2026.
The business of Aflairza Professionals Private Limited is manufacturing, marketing, and trading beauty, cosmetics, and personal care products. Recode Studios views the acquisition as entirely aligned with its existing business strategy, intending to strengthen and expand its presence in the highly competitive beauty segment. The company aims to leverage operational synergies, enhance its product portfolio, and significantly increase market reach to create long-term value for its stakeholders.
Aflairza Professionals Private Limited was incorporated on May 16, 2026, following the conversion of M/s Aflairza Cosmetics from a partnership firm into a private limited company. While Aflairza is a relatively new entity, it has succeeded the business activities of its predecessor partnership firm without interruption.
The acquisition details are as follows:
| Particular | Detail |
|---|---|
| Target Company Name | Aflairza Professionals Private Limited |
| Industry | Beauty & Cosmetic |
| Stake Acquired (Phase I) | 33% of equity share capital and voting rights |
| Total Investment (Approx.) | ₹8.32 crore |
| Shares Acquired | 2,91,686 equity shares |
| Acquisition Price per Share | ₹285 (Face Value ₹10; Securities Premium ₹275) |
The strategic purchase was made in the form of a Cash Consideration.
Focus on Target Company Operations and Predecessor Performance
Aflairza Professionals Private Limited, which operates out of India, reported revenue from operations of ₹1.47 crore for the period running from May 16, 2026 to June 30, 2026. As a newly incorporated company in its current form, Aflairza does not have a three-year turnover history; however, the performance of its predecessor firm, M/s Aflairza Cosmetics, is as follows:| Financial Year | Predecessor Turnover |
|---|---|
| FY 2023-24 | ₹4.44 crore |
| FY 2024-25 | ₹7.77 crore |
| FY 2025-26 | ₹8.22 crore |
Recode Studios intends the acquisition to be a two phase process. Phase II of the acquisition is currently planned for completion by February 2027, subject to applicable conditions and the terms outlined in the SPA.
Stock Price Movement
At the close of trading today, shares of Recode Studios Ltd settled at ₹223.95, edging higher by 3.18%. The stock moved within a tight intraday range, finding support near ₹207.40 and reaching an intraday high of ₹225.00.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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