Recode Studios Plans Strategic Retail Expansion with 6-8 New Kiosks via Franchise Model

Recode Studios Plans Strategic Retail Expansion with 6-8 New Kiosks via Franchise Model​

Recode Studios, a rapidly growing fashion and lifestyle brand in India, has announced a major push for retail expansion by adopting a kiosk-led growth strategy. The initiative aims to enhance customer accessibility and strengthen the company’s market reach through a targeted asset-light approach.

The company has already successfully launched two kiosks within Delhi during June 2026 at key locations, receiving encouraging initial customer responses which validated the format's potential. Building on this early success, Recode Studios is planning to open an additional 6 to 8 kiosks across various highfootfall strategic locations as part of its expanding retail network.

Leveraging Franchise Model for Market Penetration​

The expansion hinges on leveraging the existing Franchise-Owned Franchise-Operated (FOFO) partner network. Local franchise partners will be responsible for managing these new kiosks in their specific markets. This structure is designed to achieve several operational and financial benefits, including strengthening execution capabilities, improving working capital efficiency, streamlining supply chain operations, and enhancing local market ownership.

The kiosk model aligns with Recode Studios' strategic direction toward asset-light expansion, allowing for faster market penetration without significantly increasing operating complexity. Furthermore, the format provides a mechanism to boost brand visibility within premium retail destinations while maintaining operational efficiency across the network.

Management Commentary on Growth Strategy​

Dheeraj Bansal, Chairman and Managing Director of Recode Studios, commented on the strategic move, noting that kiosks provide both strong brand visibility and access to high-footfall locations at a lower operating cost, leading to higher throughput.

"We have already opened two kiosks, and the initial response has been encouraging," Mr. Bansal stated. "To ensure efficient execution, we will leverage our existing FOFO partner network. Our local FOFO partners in respective locations will also manage these kiosks, enabling better working capital discipline, smoother supply chain operations, and stronger local ownership."

He concluded that the format allows Recode Studios to expand faster, remain asset-light, and improve customer reach without significantly increasing operational complexity.

Company Profile​

Recode Studios Limited is recognized as a fast-growing Indian beauty and personal care brand. The company offers a diverse product portfolio spanning cosmetics, skincare, and personal care, featuring over 350 SKUs. Recode Studios follows an asset-light business model, concentrating on branding, marketing, product innovation, and distribution while utilizing third-party manufacturing capabilities.

The company maintains a strong omnichannel presence across its retail network, e-commerce platforms, and existing distribution channels, serving customers throughout India. With its focus on affordable premium products and expanding retail footprint, Recode Studios is well-positioned to capitalize on the opportunities within the Indian beauty and personal care market.

Stock Price Movement​

Recode Studios Ltd is ticking down at ₹188.50 as of 13:30, after losing 3.08% in trade. The shares traded intraday within a range, bouncing between a low of ₹188.50 and a high of ₹198.95.