LT Foods Taps Chef Ranveer Brar for DAAWAT® Delight Campaign, Highlighting Superior Flavour Absorption in Basmati Rice

LT Foods Taps Chef Ranveer Brar for DAAWAT® Delight Campaign, Highlighting Superior Flavour Absorption in Basmati Rice​

LT Foods Ltd., a global player in the consumer food sector, has announced that it has onboarded celebrated chef and television personality, Ranveer Brar, as a brand ambassador. This association marks the launch of a new campaign for LT Foods' DAAWAT® Delight Basmati offering, focusing on the element of Superior Flavour Absorption.

The new brand film, conceptualized by BBDO India, centers on the warmth of everyday dining through Chef Ranveer Brar's storytelling style. The campaign is set in a restaurant and uses an engaging narrative twist to emphasize rice as the hero ingredient that elevates the flavor of every dish. Blending humor and relatable moments, the campaign promotes DAAWAT® Delight with the tagline, "Har Dish Ko Banaye Very Very Nice," and is being deployed across television, digital, and social media platforms.

Speaking on the partnership, Mr. Ritesh Arora, CEO - India Business & Far East at LT Foods Ltd., stated that the company is delighted to welcome Chef Ranveer Brar. He noted that the chef's culinary expertise aligns with a shared commitment to excellence for DAAWAT®, strengthening its position in the premium basmati category.

Chef Ranveer Brar added that food holds significance as a means of storytelling, stating, "Every food has the ability to bring people together across cultures and cuisines. That's what makes this association with LT Foods' flagship brand DAAWAT® meaningful for me." He emphasized that it is about celebrating an ingredient that has shaped food traditions while inspiring new experiences at the table.

DAAWAT® Delight is currently available to consumers through Q-Commerce, Modern Trade, and General Trade channels.

Company Overview and Market Reach​

LT Foods Ltd. operates as a leading global FMCG company in the consumer food space, specializing in specialty rice and rice-based foods for over 70 years. The company delivers its products across more than 85 countries spanning India, the U.S., U.K., Europe, the Middle East, the Far East, and the Rest of the World.

LT Foods leverages an integrated 'Farm to Fork' approach supported by a global supply chain network. It maintains strategically located processing units in India, the U.S., and Europe, backed by over 1400 distributors worldwide. The company's commitment includes promoting organic food preferences in global markets.

Key operational and financial details for LT Foods Ltd. are summarized below:

LTFOODS Stock Price Movement​

Shares of LT Foods Limited are gaining as of 12:15 PM today, climbing to ₹419.20 after logging a daily increase of 0.94%. The stock has seen significant activity during the live market session, with over 500,554 shares trading in the equity.