LT Foods Celebrates World Biryani Day with 5th Edition Campaign Starring Shah Rukh Khan

LT Foods Celebrates World Biryani Day with 5th Edition Campaign Starring Shah Rukh Khan​

LT Foods Ltd., a global FMCG company specializing in consumer food products, is marking the fifth edition of its World Biryani Day celebration by launching a personalized campaign featuring Bollywood superstar Shah Rukh Khan. The event, which has become a registered Intellectual Property (IP) of LT Foods and focuses on celebrating the universal appeal of biryani, will take place annually on the first Sunday of July.

The company's initiative aims to merge food, technology, and entertainment to provide consumers with an unforgettable experience. Biryani enthusiasts are invited to participate in a campaign that allows them to create personalized content alongside Shah Rukh Khan. The celebration was instituted by LT Foods in 2022.

Mr. Ritesh Arora, CEO - India Business & Far East at LT Foods Ltd., stated that biryani is more than just a dish; "it is an emotion shared across generations, geographies, and cultures." He noted that five years ago, the institute of World Biryani Day was founded due to the strong belief that this iconic dish deserves its own celebratory day. The company emphasized that their campaign seeks to make the celebration personal, immersive, and memorable for biryani lovers.

Ritesh Sud, Chief Marketing Officer - India & Far East at LT Foods Ltd., added that the celebration is meant for all biryani enthusiasts globally. He noted that the campaign offers a rare opportunity to share love for Biryani alongside "the King of Bollywood himself," allowing fans wherever they are in India or overseas to participate.

Company Profile and Financial Standing​

LT Foods Ltd. operates as a leading global FMCG company within the consumer food sector, possessing over 70 years of expertise in specialty rice and rice-based foods. The company’s products reach consumers in more than 85 countries across Europe, the Middle East, Asia, India, the U.S., and the U.K.

LT Foods features a portfolio that includes Royal®, one of North America's popular Basmati brands. The company is expanding its offerings to cater to future food preferences by providing organic foods and supplying organic food ingredients to businesses globally.

As of FY'26, LT Foods recorded a consolidated revenue of around Rs. 11,023 crore. The company maintains an integrated 'Farm to Fork' approach supported by Global Supply Chain Hubs and strategically located Processing Units in India, the U.S., and Europe. It operates through a robust distribution network spanning over 1400 distributors worldwide.

LTFOODS Stock Price Movement​

Shares of LT Foods Limited are shedding value as of 3:17 PM, trading down 2.50% in live market activity at ₹375.9. The stock saw a volume of 548,366 shares while fluctuating through an intraday range from a low of ₹374.8 to a high of ₹385.65.