Lemon Tree Hotels Elevates Keys Select Property to Keys Prima in Bengaluru
Lemon Tree Hotels Limited announced the rebranding of its Whitefield, Bengaluru hotel from Keys Select by Lemon Tree Hotels to Keys Prima by Lemon Tree Hotels, effective April 1, 2026. The repositioning aims to capture evolving, higher-value demand in the area.Located in Whitefield, a prominent IT and commercial corridor in Bengaluru, the hotel offers 222 well-appointed rooms and suites designed for business travelers, along with banquet and meeting facilities. The rebranding marks a move up the value chain, with enhanced design, contemporary spaces, and elevated service.
According to Mr. Vishvapreet Singh Cheema, President of Lemon Tree Hotels, the upgrade aligns with the evolving demand dynamics in Bengaluru’s business landscape and caters to emerging guest expectations. Lemon Tree Hotels operates six hotels across key micro-markets in Bengaluru.
Keys Prima by Lemon Tree Hotels represents the brand's elevated midscale offering. Lemon Tree Hotels Limited operates 130+ hotels across 80+ cities in India and abroad, with a pipeline of 130+ upcoming properties.
About Lemon Tree Hotels Limited
Lemon Tree Hotels Limited (LTHL) caters to a wide range of customers across various segments. With seven distinct brands—Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite—the group operates 130+ hotels across 80+ cities in India and abroad.Source:
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