Global Fintech Pine Labs Partners with GCash for Business to Boost Merchant Payments in Philippines

Global Fintech Pine Labs Partners with GCash for Business to Boost Merchant Payments in Philippines​

Manila, Philippines, May 12, 2026 – Global fintech platform Pine Labs has entered the Philippines market by partnering with GCash for Business, utilizing GCash’s position as the largest cashless ecosystem in the country.

Pine Labs, known for its advanced point-of-sale (POS) software capabilities, intelligent platform enhancements, and integrated Value-Added Services (VAS), will power the next phase of merchant acquisition for GCash in the region.

The strategic collaboration between GCash for Business and Pine Labs is set to integrate multiple key features into GCash’s existing merchant acquiring solution. These enhancements include Instalment Payment Plan (IPP) offers, rewards, loyalty programs, and cashback features. This tech-first integration is designed to support the acceptance of multiple modes of digital payments, including card and QR payments, providing MSMEs in the region with a smarter fintech infrastructure.

GCash for Business currently enables millions of Filipino MSMEs to grow through accessible, digital payment solutions. Merchants are already utilizing tools like GCash PocketPay, which turns any phone into a POS, and GCash SoundPay for real-time audio confirmations, allowing for easy and confident transactions. Furthermore, newly launched devices such as GCash SoundPay Plus and EasyPOS are expanding enterprise-grade capabilities, offering more powerful tools at a lower entry barrier. Through Pine Labs point-of-sale technology, these businesses are now enabled to accept both card and QR payments.

Paul Albano, General Manager and Head of GCash for Business, stated that GCash helps Filipino entrepreneurs by providing reliable ways to accept payments and manage daily operations. He added that the collaboration with Pine Labs allows merchants to offer more payment choices and added perks, facilitating business expansion and customer service.

Dheeraj Chowdhry, Chief Business Officer - Southeast Asia, from Pine Labs, highlighted the technical depth of the partnership. He said, "Through this collaboration with GCash, we are delivering high-performance software integrations, smarter payment flows, and powerful value-added services to help merchants in the Philippines scale their businesses. Our rapid deployment capabilities will improve merchant onboarding, engagement, and retention in the region."

Pine Labs has maintained a significant presence in the Philippines through a locally incorporated entity, serving leading banks, brands, merchants, and financial institutions. Notably, Pine Labs powers one of the largest gift card programs in the Philippines for SM Retail, the country's largest retail chain.

GCash is recognized as the Philippines' #1 Finance Super App and Largest Cashless Ecosystem, allowing users to purchase prepaid airtime, pay bills nationwide, send and receive money, and access various financial services through its mobile wallet.

Pine Labs Limited operates across India and a growing number of international markets, including Malaysia, Philippines, UAE, Singapore, Australia, USA, and Africa. The company provides a one-stop software solution for digital payments across channels, alongside integrated affordability and fintech infrastructure solutions for financial institutions.

PINELABS Stock Price Movement​

As of 1:54 PM, shares of Pine Labs Limited are shedding 2.18% in live trading, currently standing at ₹191.2. The decline is occurring on robust investor action, with the stock recording a total traded volume of 1.07 million shares.