Mobavenue AI Tech Launches PrsmX and AI-Powered Full-Funnel Advertising Platforms in the Philippines
Mobavenue Media Private Limited (MMPL), a wholly owned subsidiary of Mobavenue AI Tech Limited, has expanded its international footprint by launching its AI-powered marketing and advertising technology platform, PrsmX, in the Philippine market.The launch brought together more than 80 senior marketers, brand leaders, media agencies, and growth-focused businesses from the region. Industry discussions centered on AI-powered brand awareness, omnichannel consumer engagement, and the evolving digital media ecosystem across Mobile, Connected TV (CTV), Short Dramas, OTT, and Digital Out-of-Home (DOOH) environments.
During the sessions, focus was placed on how brands are adapting to increasingly fragmented consumer journeys. Key discussions highlighted leveraging integrated programmatic technologies to improve audience reach, engagement, relevance, and measurable campaign outcomes.
Advanced Technology Ecosystem
The company also showcased its broader AI-powered platform ecosystem through its proprietary A3 framework, which encompasses Awareness, Acquisition, and Activation.This framework utilizes specific platforms for varied stages of the customer journey:
- PrsmX supports Awareness.
- SurgeX supports Acquisition.
- DiscvrX supports Acquisition.
- ResurgeX supports Activation.
The core technology powering these solutions is the GMP 360 stack. This unified platform integrates data, AI-powered decisioning, and programmatic execution across multiple channels, including mobile, video, Connected TV, web, OEM, and DOOH, enabling real-time intelligence and consistent outcomes at scale.
Global Strategy and Market Reach
The expansion into the Philippines is part of Mobavenue AI Tech Limited's broader international growth strategy. This strategy aims to strengthen the global deployment of its proprietary advertising and consumer growth platforms across high-growth digital markets.The company continues to focus on Southeast Asia, a region witnessing increasing adoption of digital-first consumer engagement models, connected media consumption, and AI-powered advertising technologies, which creates significant opportunities for scalable platform-led business expansion.
Mobavenue AI Tech Limited is a global AI-powered AdTech and consumer growth company. Its full-funnel, outcome-led approach is built around the A3 framework, which helps businesses, enterprises, publishers, and large global agencies connect with high-intent consumers and drive measurable outcomes. Headquartered in Mumbai, the company maintains a growing global presence across ASEAN, MENA, LATAM, the UK, and the USA. It works with over 150 brands across sectors such as ecommerce, BFSI, fintech, travel, OTT, gaming, healthcare, and retail.
Stock Price Movement
Mobavenue AI Tech Ltd shares settled at ₹1175.45 on Tuesday, marking a strong climb of 3.27%. The stock experienced significant movement throughout the day, trading between a low of ₹1085.55 and a high of ₹1195.00.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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