Pine Labs Acquires Shopflo to Build Full-Stack Unified Commerce and Payments Platform

Pine Labs Acquires Shopflo to Build Full-Stack Unified Commerce and Payments Platform​

Global fintech platform Pine Labs Ltd. has announced the acquisition of Shopflo Technologies Private Limited, marking a major strategic move to evolve into a comprehensive, full-stack payments and commerce platform serving both online and offline channels. The acquisition unites Pine Labs' advanced payments infrastructure with Shopflo's specialized online checkout optimization capabilities.

Pine Labs approved the acquisition of a 100% stake in Shopflo Technologies Private Limited through the purchase of shares from existing shareholders. The total cost of the acquisition is stipulated at up to 88 Cr in one or more tranches. The transaction is expected to be completed within an indicative period of three months, with consideration payable entirely in cash.

The acquired company, Shopflo Technologies Private Limited, was incorporated on December 16, 2021. It specializes in the development, deployment, operation, and commercialization of a direct-to-consumer Checkout Platform, offering e-commerce enablement services and technology solutions.

A detailed overview of the acquisition terms is presented below:

Building an Integrated Commerce Experience​

The integration of Shopflo is aimed at solving a key industry problem: the loss of potential customers between the cart and payment gateway. The company stated that while strong payment infrastructure exists, merchants frequently lose customers due to long forms, coupon friction, payment failures, and poor prepaid transaction incentivization.

With Shopflo, Pine Labs is positioned to offer a single, integrated commerce platform that spans the entire merchant journey. This platform will provide D2C merchants with an end-to-end system covering:

• In-store payments and merchant solutions
• Online checkout, conversion optimization, and D2C growth tools
• Consumer engagement and retention capabilities
• Seamless data and insights across channels

For Pine Labs, the move completes its offering, transforming it from a payments solution provider into a holistic commerce enabler.

Strategic Growth and Vision​

The strategic direction of Pine Labs is underscored by its rapid growth. The company reported that its Online payments revenue grew approximately 50% Year-over-Year (YoY) in Q3 FY26, expanding its presence into new categories such as hospitality, diagnostics, and fitness.

Commenting on the merger, B Amrish Rau, CEO, Pine Labs, stated that with the acquisition of Shopflo, the company is taking a decisive step toward building a truly full-stack payments and commerce platform. He added that this strengthens the ability to serve merchants end-to-end, from in-store payments to online checkout and beyond.

Priy Ranjan, Co-founder and CEO, Shopflo Technologies, noted that joining forces with Pine Labs will allow them to take their capabilities to a much larger merchant base, thus creating a unified commerce ecosystem that delivers measurable growth.

Pine Labs continues to expand its digital footprint, operating in India and several international markets, including Malaysia, Philippines, UAE, Singapore, Australia, USA, and Africa. This expansion solidifies its position as a technology company digitizing commerce globally.

PINELABS Stock Price Movement​

Shares of Pine Labs Limited are edging higher to ₹196.54 as of 1:19 PM, gaining 0.36% in live trading. The stock shows robust activity, recording a total traded volume of 596,297 shares.