Mobavenue AI Tech Unveils Neural Engine, Shifts Focus from Campaign Execution to Marketer Decisions

Mobavenue AI Tech Unveils Neural Engine, Shifts Focus from Campaign Execution to Marketer Decisions​

Mobavenue AI Tech Limited, an AI-native technology company operating across advertising, marketing, and consumer growth, has unveiled its new brand identity and announced the launch of the Mobavenue Neural Engine. This AI intelligence layer is designed to operate across the company’s advertising platforms, marking a significant strategic shift from merely executing campaigns to actively helping marketers make data-driven decisions.

The Neural Engine serves as an integrated intelligence layer within Mobavenue’s established A3 framework—Awareness, Acquisition, and Activation. It empowers clients by collapsing complex workflows into a single system, allowing the transition from initial planning to launching a live campaign in under 59 seconds.

"Every major shift in advertising has been driven by technology," stated Ishank Joshi, Founder, MD, and CEO of Mobavenue AI Tech Limited. "The new identity simply catches up with the company we have become, and the Neural Engine is the clearest expression of where we are headed: AI-powered advertising and consumer growth infrastructure, built from India, that helps brands achieve measurable outcomes at scale."

To address fragmentation in workflows, Tejas Rathod, Founder and CTO, noted that the engine was built to close the gap between adoption and integration within the industry. The functional capabilities of the Mobavenue Neural Engine include:

Global Expansion and Company Foundation​

The company, formerly known as Lucent Industries Limited, has a rich operational history. Started by two engineering students, Tejas Rathod and Kunal Kothari, in 2017, it began as a digital marketing agency based on experimentation with code. After the business pivoted from a services model to a product platform—with Ishank Joshi joining as the third founder—Mobavenue AI Tech is now a product-led AdTech and consumer growth platform.

Currently, Mobavenue employs over 200 individuals and serves more than 150 brands across over 10 markets. The company remained bootstrapped throughout its journey before listing publicly in 2025.

To mark this milestone and signify the company's international intent, Mobavenue’s refreshed brand identity was showcased at Times Square in New York, following the company’s expansion into the United States. Kunal Kothari, Founder, Chairman, and COO of Mobavenue AI Tech Limited, emphasized that the unveiling represented a marker of global ambition. "We built this company from Mumbai without external capital," he stated, "and we are now scaling it across markets, including the US, UK and Singapore."

Future Focus: Intelligence Over Automation​

Mobavenue positions the Neural Engine as the foundation for its future product roadmap, emphasizing that intelligence, rather than mere automation, will define advertising technology. The company aims to help brands shift their focus from managing the mechanics of advertising to compounding outcomes through predictive decision-making and measurable business impact.

Mobavenue AI Tech Limited operates using its proprietary A3 framework and assists 150+ diverse clients across various sectors, including e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare, and retail. The company maintains a growing global presence in ASEAN, LATAM, the UK, and the USA.

Stock Price Movement​

As of 10:54, shares of Mobavenue AI Tech Ltd are edging lower at ₹308.20, reflecting a 0.61% decline for the day. The stock has experienced intraday volatility, trading between a low of ₹306.55 and an intraday high of ₹314.00.