Mangalam Global Enterprise Launches NEAT Everyday, Expands Retail Footprint in India's Wellness Sector

Mangalam Global Enterprise Launches NEAT Everyday, Expands Retail Footprint in India's Wellness Sector​

Mangalam Global Enterprise Limited, a conglomerate with over eight decades of history, has officially entered India's rapidly expanding wellness and personal care market through its new brand, NEAT Everyday. The company announced the inauguration of three new experience stores in Mumbai, marking a significant step in its retail-led growth strategy within the nutraceuticals and clean-label personal care segment.

The expansion solidifies NEAT Everyday’s commitment to strengthening its omnichannel presence by complementing its digital platform with physical retail locations. These three newly opened stores are located across Goregaon, Borivali, and Ghatkopar in Mumbai, occupying approximately 985 sq ft.

This latest development follows a successful initial phase of market entry, which included the launch of five stores and one kiosk in Ahmedabad, alongside one store in Indore. Through these early expansions, Mangalam Global Enterprise Limited has established a retail network comprising nine stores and one kiosk across several cities.

The venture represents the Group's strategic diversification into preventive wellness and nutraceuticals. NEAT Everyday is dedicated to catering to consumers who are increasingly prioritizing ingredient transparency and natural formulations. The brand launched with a comprehensive portfolio of over 25 variants, including nutraceuticals, gummies, vegan plant-based capsules, cold-pressed oils, and personal care essentials.

Vipin Prakash Mangal, Chairman & Executive Director of Mangalam Global Enterprise Limited, stated that the launch of NEAT Everyday is an important milestone in the company's growth journey. He noted that opening nine stores and one kiosk in a short span reflects confidence in the market opportunity, emphasizing their commitment to making trusted, high-quality wellness solutions accessible while adhering to their legacy of quality and trust.

Honey Mangal and Tanisha Mangal of the Promoter Group added that the retail stores are designed to create a connection with consumers by combining education, discovery, and personalized guidance within an engaging environment. Their vision is to cultivate a wellness ecosystem that merges India's traditional wisdom with modern science and everyday convenience.

Recognizing the strong growth in health awareness across India, Mangalam Global Enterprise Limited has adopted an integrated omnichannel strategy. NEAT Everyday offers specialized nutraceuticals and wellness products, characterized by their clean label and commitment to providing functional daily solutions through natural ingredients. The brand is also notable for its Pure Vegan plant-based packaging used in gel capsules.

Looking ahead, the company plans substantial expansion, targeting a total of 100 stores over the next two years. This retail growth will be concentrated on key metropolitan markets and high-growth Tier I and Tier II cities.

MGEL Stock Price Movement​

Today, shares of Mangalam Global Enterprise Limited rallied significantly, closing at ₹16.52 after gaining 4.27%. The stock traded within a range between ₹15.84 and ₹16.70, with 387,589 shares changing hands during the session.