Mahindra Unveils BE 6 SPORTEQ Series: A Bold Expression of Sport and Electric Technology

Mahindra Unveils BE 6 SPORTEQ Series: A Bold Expression of Sport and Electric Technology​

Mumbai, August 15, 2026 — Mahindra introduced the BE 6 SPORTEQ, an all-new series marking the next evolution of its acclaimed electric origin SUV. The new line is designed to offer customers a wider range of experiences, combining sporty character with technology leadership. To celebrate the unveiling, Mahindra also introduced two additional expressions of the SPORTEQ philosophy: the top-of-the-line Launch Edition and the performance-focused Formula E Freedom Edition.

The BE 6 has been noted for inspiring an emotional connection among owners and fans alike since its launch in November 2024. The BE 6 SPORTEQ series has been conceived as a distinct offering, encompassing new design enhancements, technology, and experience upgrades. It is available across eight variants, including ONE, TWO, THREE, THREE+, FOUR, FE, FE FOUR, and Launch Edition, spanning twelve striking color options, including four new colors: Rosso Impulso, Ruby Velvet, Graphite Storm, and Firestorm Orange Satin.

Technological Leap and AI Integration​

The SPORTEQ series is built around the concept of a Software Defined Vehicle (SDV), incorporating an enhanced suite of segment-first technology features in every variant. These features are driven by MAIA, Mahindra's Artificial Intelligence Architecture.

Key technologies include the six TEQ Suites, designed to make the vehicle intuitive and responsive:

• TEQ\_Talk: Powered by Google Gemini, this feature acts as a conversational companion, supporting natural interactions through 17 specialized AI agents and over 100 core functions, including navigation and music control.
• TEQ\_Play: Offers interactive experiences such as an in-car gaming suite and Karaoke, positioning it as the first OEM in India to offer these features.
• TEQ\_Drive: Enhances driving dynamics with intelligent controls like Drift Mode and a unique Acceleration Boost available in the Formula E Freedom Edition.

Safety is addressed by TEQ\_Secure, which includes an expanded digital ecosystem allowing for NFC & Digital Car Key functionality across multiple device ecosystems. Furthermore, all new technology features introduced on the SPORTEQ series will be rolled out to existing BE 6, XEV 9e, and XEV 9S owners via phased over-the-air (OTA) software updates starting in January 2027.

Exclusive Editions Defined​

The BE 6 SPORTEQ Launch Edition is positioned at the top of the range, featuring a Graphite Storm exterior coupled with full Racing Tan leatherette interiors. This edition represents the pinnacle of luxury and design for the series.

The BE 6 SPORTEQ Formula E Freedom Edition translates the spirit of electric motorsport into a road-going package. Drawing from Mahindra Racing's Formula E program, this edition features the original BE 6 headlamp design and subtle tricolour accents to celebrate its racing inspiration. The cabin in this performance-focused version adopts a Black & Firestorm orange theme and includes a two-screen digital cockpit and a signature halo design element. The Freedom Edition is engineered for enthusiasts and offers an Acceleration Boost, achieving 0-100 km/h in 6.44 seconds.

Pricing and Availability Details​

The SPORTEQ series will begin deliveries on the auspicious occasion of Onam on August 26, 2026. The new models are available across various battery capacities and variants, with the entry point starting at ₹ 11.45 Lakh for the ONE variant featuring Battery as a Service (BaaS).

The ex-showroom pricing in ₹ Lakh for the BE 6 SPORTEQ variants is detailed below:

M&M Stock Price Movement​

On Friday, shares of Mahindra & Mahindra Limited settled at ₹3428.3, closing flat as trading concluded for the day. The stock saw over 1.03 million shares traded during the session.