Lemon Tree Hotels Launches Keys Select by Lemon Tree Hotels, Marking Entry into Assam

Lemon Tree Hotels Launches Keys Select by Lemon Tree Hotels, Marking Entry into Assam​

Lemon Tree Hotels Limited, a leading hospitality company in India, has inaugurated Keys Select by Lemon Tree Hotels in Chirang, Assam. This opening marks the group's first hotel presence in Assam, reinforcing its commitment to building a sustained hospitality footprint across Northeast India.

The new property is managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited.

Strategic Location and Market Presence​

Situated on NH-31C, the Keys Select property is strategically positioned along the Chirang -Bongaigaon corridor. This region is noted for its growing economic and infrastructure momentum, driven by industrial activity, including the Indian Oil Refinery, and its importance as a gateway for crossborder trade with Bhutan.

The hotel is designed to serve travelers accessing western Assam's natural landscapes and nearby attractions, such as Manas National Park and the IndoBhutan border. Operationally, the Keys Select hotel is located approximately 5 km from New Bongaigaon Railway Station and around 188 km from Lokpriya Gopinath Bordoloi International Airport.

Facilities and Amenities​

The Keys Select by Lemon Tree Hotels, Chirang offers a contemporary and comfortable stay designed for business, transit, and leisure guests. The facility features 40 well-appointed rooms and suites and includes a comprehensive range of amenities.

Key facilities available at the hotel include:


Commenting on the opening, Mr. Neelendra Singh, Managing Director of Lemon Tree Hotels Ltd, stated, "We are delighted to make our debut in Assam with Keys Select by Lemon Tree Hotels, Chirang. With our KEYS brand, we introduce to the region, a hospitality experience that our guests throughout India have come to trust... This opening reflects our continued commitment to bring the same standard of hospitality to Assam, and we look forward to deepening our presence across the region."

Expanding the Hospitality Footprint​

With its diverse facilities, Keys Select by Lemon Tree Hotels, Chirang is well-positioned to capitalize on the region's increasing business and transit-driven travel demand. The opening further expands Lemon Tree Hotels' operational footprint into Tier II and emerging markets, affirming the group’s dedication to delivering branded hospitality experiences across India's evolving travel landscape.

About Lemon Tree Hotels Limited​

Lemon Tree Hotels Limited (LTHL) is recognized as one of India's premier hospitality companies, catering to a spectrum of customers from value-conscious travelers to premium business and leisure seekers. The group operates seven distinct brands, including Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite.

LTHL currently operates over 130 hotels across more than 80 cities in India and abroad. Since opening its first 49-room hotel in 2004, the company has grown to 250+ properties (operational and upcoming). The brand has an international presence in Dubai, Bhutan, and Nepal.

LEMONTREE Stock Price Movement​

On Friday, Lemon Tree Hotels Limited shares slipped by 1.32% to close at ₹111.23. The stock completed trading on a volume of 2.06 million shares, marking a notable amount of market activity.