KEI Industries Taps Rashmika Mandanna as Brand Ambassador, Kicks Off New Marketing Push

KEI Industries Taps Rashmika Mandanna as Brand Ambassador, Kicks Off New Marketing Push​

KEI Industries Limited, a leading manufacturer of Wires and Cables, announced the appointment of celebrated actor and youth icon Rashmika Mandanna as its new Brand Ambassador. This strategic association marks a significant step in the company's brand journey, aiming to strengthen customer engagement and enhance visibility across key markets.

The partnership is set for a period of two years. The move aligns with KEI Industries’ commitment to excellence and consumer-centricity, leveraging Mandanna’s widespread appeal and versatility to reinforce the company's brand positioning.

KEI Industries Limited is one of India's premier manufacturers in this sector. The appointment comes as the company prepares to launch an integrated 360 degree marketing campaign featuring Mandanna, including a new television commercial (TVC) scheduled for the coming week. This upcoming campaign will showcase Mandanna in a new avatar and will be amplified across multiple channels, such as television, digital platforms, social media, print, and outdoor advertising.

Senior management expressed enthusiasm regarding the association. Mr. Anil Gupta, Chairman cum Managing Director, stated that like KEI is famous for its quality products globally, he is delighted to welcome Rashmika Mandanna to the KEI family. Mrs. Archana Gupta, Director, highlighted that Mandanna represents the spirit of an empowered woman—confident and determined—and hoped the association would encourage women to pursue their goals with confidence. Mr. Akshit Diviaj Gupta, Executive Director, added that Mandanna's authenticity and energy complement KEI's commitment to quality and trust.

Company Profile and Reach​

KEI Industries Limited was founded in 1968 and possesses a strong presence both domestically and across more than 60 overseas countries. The company provides a comprehensive range of wires and cables, catering to various sectors where electricity is used. Its product offerings span from 1.1 KV to 400 KV, emphasizing quality, innovation, and excellence through state-of-the-art manufacturing processes.

KEI Stock Price Movement​

KEI Industries Limited shares slipped by 2.77% today, settling at ₹5419 after shedding ₹154.50. The stock saw significant activity in the market, with a total traded volume of 276,743.