Arham Technologies Ltd Appoints Vicky Kaushal as Brand Ambassador to Deepen Pan-India Connect
Arham Technologies Limited, a leading consumer Electronics Brand and Manufacturer, announced the appointment of Bollywood actor Vicky Kaushal as the company's brand ambassador on May 22, 2026.The association is aimed at materially strengthening Arham's pan-India presence. The company stated that Vicky Kaushal's appeal bridges urban aspirations and rural trust, lending aspirational credibility to Arham's premium products, improving consideration and conversion across markets, and boosting the company's progress toward becoming the nation's preferred TV brand.
Ankit Jain, Executive Director and Chief Financial Officer of Arham Technologies Ltd, emphasized that the collaboration aligns strongly with the company's ambition. "We are delighted to welcome Vicky Kaushal to the Arham family," Jain stated. "His credibility, relatability and pan-India appeal align strongly with our ambition to offer reliable, feature-rich TVs that cater to the needs and aspirations of every Indian household. This partnership highlights our commitment to building a brand that resonates across Indian demographics and geographies."
The announcement further noted that the appointment follows a preferential round of fundraising, with a portion of the proceeds set specifically for marketing investment, including the brand ambassador campaign.
Key Elements of the Association
The partnership is set to drive marketing efforts across multiple channels. The core aspects of the association include:| Focus Area | Description |
|---|---|
| Pan-India Appeal | Vicky Kaushal's strong recognition across urban and rural markets complements Arham's distribution network and mass-market positioning. |
| Campaigns | The actor will headline national advertising campaigns across TV, digital video, social media, outdoor, and retail activations. |
| Retail Traction | The campaign supports dealer and retail engagement programs designed to accelerate footfalls, conversion, and after-sales confidence. |
| Brand Trust | The collaboration intends to reinforce Arham's promise of dependable products and customer-first service at competitive price points. |
About Arham Technologies Limited
Arham Technologies Limited is an Electronics Manufacturer and Original Equipment Manufacturer (OEM). The company specializes in Smart LED Televisions under the premium STARSHINE and economy ARATTON brand. Incorporated in 2013 and based in Raipur, Chhattisgarh, Arham operates from the Electronic Manufacturing Cluster in New Raipur. The company’s state-of-the-art facilities include 1K standard clean rooms and advanced testing protocols. Arham has established itself as a dominant player in Central India's consumer electronics sector, manufacturing LED Smart TVs, Ceiling Fans, Air Coolers, and other appliances like Washing Machines and Mixer Grinders for both B2B and B2C segments.ARHAM Stock Price Movement
On Friday, Arham Technologies Limited shares edged higher to close at ₹139.4, gaining 0.29% for the session. The stock found support on a volume of 13,000 shares, closing above its previous day's level.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
The information provided is for general informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. Readers are advised to rely on their own assessment and judgment and consult appropriate financial advisers, if required, before taking any investment-related decisions.
Any views, opinions, or statements expressed, where applicable, are those of the respective analysts or experts and do not reflect the views of this website. The website has no association with such viewpoints and does not assume any responsibility for them.
Last edited by a moderator: