IndusInd Bank Partners with Masters' Union HYROX Mumbai to Boost Fitness and Wellness Engagement
IndusInd Bank announced a major partnership with Masters' Union HYROX Mumbai for the upcoming edition of the globally recognized fitness race. The collaboration, which focuses on experience-led activities, is scheduled to take place from September 18 to 20, 2026, cementing the Bank's commitment to the rapidly growing fitness and wellness space.Under the partnership, IndusInd Bank will serve as the sole partner-bank, offering customers a curated race-day experience and providing priority access for on-ground registrations. The alliance strengthens the bank's image as a modern and agile financial institution, connecting with customers who prioritize both physical and mental well-being. Preparations for the event commenced with the pre-sales window opening on May 12-13, 2026, preceding public registrations starting on May 14, 2026.
Speaking about the collaboration, Sheran Mehra, Chief Marketing Officer of IndusInd Bank, stated that the bank sees value in being part of platforms that bring people together around shared passions. He noted that HYROX Mumbai has built strong momentum, creating a community centered on fitness and resilience, making the partnership align with the bank’s growth objectives.
Deepak Raj, Country Head - HYROX India, echoed this sentiment, expressing excitement about uniting communities through a shared passion for health. He highlighted that HYROX's accessible format welcomes everyone, making the partnership with IndusInd Bank a meaningful initiative.
The fitness format of HYROX combines endurance running with functional workout challenges and is hosted across major cities worldwide. The Mumbai edition is anticipated to draw a wide spectrum of participants, including urban professionals, endurance athletes, and wellness-focused consumers.
IndusInd Bank has been an established force in the banking sector for 32 years, continually advancing banking services and innovation. The bank’s product lines are diverse, covering microfinance, personal loans, debit/credit cards, SME loans, and advanced digital banking facilities, alongside affluent and NRI banking services.
As of March 31, 2026, IndusInd Bank serves approximately 42 million customers. Its extensive reach is maintained through 3,136 branches/banking outlets and 2,870 ATMs, covering 1.62 lakh villages across India. The Bank leverages its 'Digital 2.0' strategy, ensuring multi-channel delivery, with 'INDIE' functioning as its one-stop shop for digital banking, innovation, and customer centricity.
INDUSINDBK Stock Price Movement
Shares of IndusInd Bank Limited today slipped by 2.33% in the post-market session, settling at ₹928.08. The equity saw considerable movement today, with a total volume of 1.26 million shares traded.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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