FSSAI Prohibits Sale of Whiskey and Rum Brand Over Labeling Dispute; Associated Alcohols Approaches High Court
Associated Alcohols & Breweries Ltd. has been informed that the Food Safety and Standards Authority of India (FSSAI) has prohibited the sale of one of its Whiskey and Rum brands following a regulatory action initiated by the authority.The prohibition was communicated to the company on July 29, 2026. The FSSAI determined that the declaration of 'artificial flavour' on the brand's label did not conform with the Food Safety and Standards Act, 2006, and related rules and regulations.
In response to this regulatory action, the company's legal counsel advised that the labeling declarations are in line with long-standing practices across the industry and comply with applicable provisions of the law. The company stated that the FSSAI's action is unjustified and it is currently approaching the Hon'ble High Court for immediate intervention in the matter.
The dispute is part of a broader pan India initiative by the FSSAI. Industry bodies, including the Confederation of Indian Alcoholic Beverage Companies (CIABC) and International Spirits & Wines Association of India (ISWAI), have also engaged with FSSAI Authorities. These organizations assert that the labeling practice represents established IMFL nomenclature and aligns with permitted flavoring substances declared in accordance with the Food Safety And Standards (Labelling and Display) Regulations 2020.
Associated Alcohols & Breweries Ltd. is currently assessing the full operational and financial impact of this regulatory action. The company stated it will keep Stock Exchanges informed regarding any further material developments.
ASALCBR Stock Price Movement
On Thursday, Associated Alcohols & Breweries Ltd. shares edged higher to settle at ₹773.30, gaining 1.07% on a positive trend. The stock saw a trade volume of 38,402 shares during the session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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