Aurum PropTech Acquires Housing.com to Build Integrated Real Estate Ecosystem
Aurum PropTech Limited has acquired 100% of Housing.com, India's leading consumer property platform. The transaction is aimed at strengthening the company’s ecosystem and establishing a fully integrated technology infrastructure across the entire real estate value chain in India.The acquisition involves the issuance of 1,97,93,309 new Aurum PropTech equity shares to REA India. Following this deal, total shareholding for REA India in Aurum PropTech is set to reach approximately 24.9%.
Housing.com, which provides services such as AI-powered search and intelligent lead generation, will join a portfolio that includes NestAway, PropTiger, HelloWorld, Sell.do, and Aurum Analytica, enabling the company to offer end-to-end solutions across renting, demand generation, sales, and transaction management.
The partnership with REA India is intended to create enduring strategic value for Aurum PropTech by unifying various aspects of the property lifecycle under one umbrella platform. Housing.com operates as a vital destination in the real estate sector, boasting over 12 million monthly active users (MAU) and more than 58 million monthly traffic.
Operational Capabilities and Market Insight
Aurum PropTech's strategy emphasizes building a comprehensive technology ecosystem that addresses key challenges faced by developers and brokers across the industry. The company offers solutions spanning different property segments, including rental services via HelloWorld Co-living and Nestaway Family Rentals.The following table outlines the operational scale of Housing.com post-acquisition:
| Metric | Value |
|---|---|
| Monthly Active Users (MAU) | 12 Million+ |
| Monthly Traffic | 58 Million+ |
| Active Listings | 1 Million+ |
The real estate distribution market in India is valued at approximately ₹39,000 crore. The adoption of digital channels remains high, with over 90% of buyers using digital channels to search for homes and 60% of the industry spending their sales and marketing budget on digital strategies.
Financial Performance Snapshot
Aurum PropTech has shown improving operational efficiencies in the first quarter of FY27 compared to Q1 FY26. The company’s FY25 Revenue stood at ₹301 Cr.The table below provides a comparison of key financial metrics for Aurum PropTech:
| Metric | Q1 FY26 | Q1 FY27 |
|---|---|---|
| Total Income (₹ Cr.) | 76.96 | 120.79 |
| EBITDA Margin | 28.4% | 31.9% |
| Adjusted Income (in ₹ Cr.) | 73.26 | 117.80 |
Despite the company's expansion and investment in its integrated technology ecosystem, which includes real estate sales CRM and advisory platforms, the business demonstrated significant improvement in expense management ratios year on year. The stock shows a notable increase in margins across the measured periods.
AURUM Stock Price Movement
As of the 9:05 AM pre-open session, shares of AURUM PROPTECH LIMITED are surging in early trading, gaining 3.19% to reach ₹242.3. This robust morning rally sees the stock trade significantly above its previous close of ₹234.8, signaling strong pre-market momentum.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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