Amagi and ADAMS Announce Strategic Partnership to Accelerate Digital Transformation in Latin America
Amagi Media Labs Limited announced a strategic partnership and official reseller agreement with ADAMS, a unit of Ole Interactive Group (part of the Ole Communications group). This collaboration aims to drive and lead the comprehensive digital transformation of television channels, sports leagues, and content owners across Latin America.The agreement combines Amagi's world-leading cloud broadcasting technology with ADAMS' managed services, supported by Ole Communications, thereby delivering a proven and comprehensive ecosystem to the region.
As audience consumption shifts rapidly toward streaming and Free Ad-supported Streaming TV (FAST) channels, media companies in Latin America face the challenge of modernizing their infrastructure, reducing capital expenditures (CAPEX), and quickly launching new monetization models.
Under the new arrangement, ADAMS will act as a strategic reseller partner for Amagi's complete suite of cloud solutions. These solutions include Amagi CLOUDPORT for cloud playout and automation, Amagi PLANNER for smart content scheduling, and Amagi THUNDERSTORM for server-side ad insertion (SSAI).
The strength of the partnership lies in the complementary capabilities of both organizations. While Amagi provides a proven and scalable cloud technology platform, ADAMS contributes deep regional expertise and operational excellence. Being part of Ole Communications, which has been involved with leading networks such as HBO Latin America, A+E Networks Latin America, and NBCUniversal partners in the region, ADAMS enhances the ecosystem by managing critical operational functions. These functions include content processing (massive ingest, library curation, quality control, and clipping) and streaming and content cloud operations (live IP capture, master control, and delivery).
Paul Finster, VP Business Development & Partnerships at Amagi, stated that the partnership with ADAMS-Ole Interactive is a crucial step in Amagi's mission to simplify and scale global content distribution. He noted that the combination of ADAMS-Ole Interactive's strong regional presence in the Latin American market and its deep understanding of broadcast customers, paired with Amagi's cloud-based playout and ad-tech platform, creates a powerful opportunity.
Similarly, Reynaldo Riobueno, VP of Product & Operations at ADAMS, emphasized that while licensing the world's most advanced cloud platform is key, the true challenge is the operational process behind it. Francisco Cusco, President of Ole Interactive Group, added that the partnership with Amagi allows the company to offer Latin American media companies a truly comprehensive solution, combining Amagi's robust infrastructure with their own flawless operational execution, enabling clients to launch premium channels with broadcast quality in record time.
This alliance strengthens Amagi's footprint in the Spanish-speaking market by aligning with a trusted regional partner critical to the broader content creation and distribution ecosystem in Latin America.
AMAGI Stock Price Movement
Shares of Amagi Media Labs Limited are gaining strongly, edging up 3.13% to ₹363.7 as of 3:10 PM today. The stock is currently trading on a robust volume of 406,885 shares, reflecting a significant move above its previous close of ₹352.65.Source:
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