Urban Company Launches Na@ve M3 Pro Water Purifier Featuring Three-Year Unconditional Warranty

Urban Company Launches Na@ve M3 Pro Water Purifier Featuring Three-Year Unconditional Warranty​

Gurugram, August 5, 2026: Urban Company Limited has announced the launch of the Na@ve M3 and M3 Pro Water Purifiers, expanding its portfolio of smart home appliances. The Na@ve M3 Pro is designed to provide a reliable and low-maintenance water purification experience, combining advanced technology with premium design and backed by an unconditional three-year warranty.

The new products are available immediately on the Urban Company app and website, starting from ₹22,000 onwards.

Building upon the success of its existing Na@ve line, the M3 series aims to elevate durability and long-term value compared to conventional RO systems that often require frequent servicing and filter changes. The Na@ve M3 Pro minimizes maintenance requirements, allowing customers to potentially save over ₹26,000 across nine years through its longevity features.

Varun Khaitan, Co-Founder and COO of Urban Company, stated that the industry has long normalized high maintenance costs and frequent service requests. He added that the NaAve M3 Pro is designed specifically to address these pain points by integrating long-life filtration, connected monitoring capabilities, and dependable after-sales support, reinforcing the company’s commitment to durable and smart products.

Engineered for Premium Performance​

The M3 Pro incorporates advanced features alongside its elevated aesthetics:

• Long-Life Filtration: The system is engineered with technology designed for three full years of operation without routine filter replacements or servicing.
• Pure Water Guarantee: It ensures that 100% of the water passes through the RO membrane to eliminate chemicals, heavy metals, and impurities.
• Smart Monitoring: Integration with the Urban Company app provides real-time insights into filter health, water quality, and key performance parameters.
• Advanced Features: The purifier includes advanced mineralization and pH balancing to restore essential nutrients and enhance taste.
• Build Quality: It features a premium design and is equipped with a durable, food-grade stainless-steel storage tank.

The Na@ve M3 and M3 Pro are available for purchase across India via the Urban Company app and official website.

Strong Growth in Na@ve Business Segment​

The launch coincides with continued growth in Urban Company’s Na@ve business. In FY26, the company recorded robust performance metrics:


Beyond the Na@ve segment, Urban Company Limited maintained strong customer trust, reporting an average customer rating of 4.5-stars across platforms and a 75% customer renewal rate, highlighting the effectiveness of its product and service lifecycle model.

Urban Company operates as a technology platform connecting customers with professionals for home and beauty services. According to the company's 9M FY26 Earnings Index, average monthly net earnings in hand reached INR 28,322 for all active service professionals (excluding InstaHelp), while the top 5% of professionals earned INR 51,673. All active service professionals are also covered under group life and accidental insurance benefits.

URBANCO Stock Price Movement​

Urban Company Limited shares today gained by 0.78% to settle at ₹142.55, capping a positive session in the post-market trade. The equity traded within an intraday range of ₹141.65 to ₹148.79, with nearly 10.3 million shares transacting during the day.