Urban Company and Unicommerce Expand Partnership to Power E-commerce Operations in UAE and Saudi Arabia

Urban Company and Unicommerce Expand Partnership to Power E-commerce Operations in UAE and Saudi Arabia​

Unicommerce, a leading AI-powered e-commerce enablement SaaS platform based in India, has expanded its partnership with Urban Company to support the company's growth across The Kingdom of Saudi Arabia and The United Arab Emirates. This collaboration aims to manage Urban Company's e-commerce operations within the fast-growing markets of the Middle East.

As Urban Company expands its footprint in the region, it will utilize Unicommerce's flagship platform, Uniware, to handle inventory and fulfilment operations that support its athome service ecosystem. The integration is set to provide real-time visibility into inventory management and intelligently route orders for service kits and consumables, ensuring reliable deliveries to service professionals across the Middle East.

The expanded collaboration builds upon an existing successful relationship in India, where Urban Company currently leverages Unicommerce's technology to manage its e-commerce operations. This extension into the Middle East will help Urban Company build a more connected operational backbone as it scales through the region's burgeoning digital markets.

Every service offered by Urban Company, ranging from beauty and wellness services to home cleaning and appliance maintenance, relies on a coordinated supply chain of products, tools, and consumables. Uniware is designated as the central platform to manage this supply chain, assisting in stock accuracy, enabling faster replenishment of products, and coordinating fulfilment across various locations.

This partnership also marks a significant milestone for Unicommerce, which has established a robust commerce ecosystem across the Middle East through integrations with regional logistics providers, ERP systems, payment platforms, and leading local marketplaces. Furthermore, Unicommerce provides localized capabilities crucial for operations in Saudi Arabia and the UAE, including Arabic-compatible invoice and shipping label generation, region specific tax compliance, and integrating with other ecosystem players in both countries.

Kapil Makhija, Managing Director & CEO of Unicommerce, stated that he is pleased to extend the partnership with Urban Company to Saudi Arabia and the UAE. He noted, "As brands expand into new markets, they need technology that scales seamlessly while simplifying operational complexity. Our focus is to help businesses automate complex backend operations so they can concentrate on delivering great customer experiences."

Nitesh Agarwal, SVP - Middle East at Urban Company, emphasized the importance of operational excellence in the region. He said, "The Middle East is an important growth market for us, and operational excellence is key to delivering a reliable experience for our customers. Uniware will help us simplify our operations and build a scalable fulfilment backbone for our growing business."

About Unicommerce eSolutions Limited​

Unicommerce operates as a leading AI first e-commerce enablement Software as a Service (SaaS) platform, offering end-to-end operational management solutions for brands, marketplaces, and logistics service provider firms. Its comprehensive product suite covers both pre-purchase and post-purchase segments of e-commerce operations.

Key platforms offered by Unicommerce include:

• Uniware: This order processing platform manages transactions after a customer places an order. It streamlines operations by managing inventory across multiple locations, handling returns, reconciling payments, and serving as the central point for seller management, order management, warehouse management, and omnichannel retail solutions.
• Convertway: A marketing automation platform designed to assist brands in customer engagement. It utilizes AI-powered voice calls, WhatsApp, SMS, and RCS to conduct customized campaigns through automated communications, while also providing support via live chatbots.
• Shipway: This logistics management platform offers full-service courier aggregation and shipping automation solutions that help businesses reduce shipment costs. Solutions include smart courier allocation, order tracking, and return and exchange automation.

Unicommerce maintains a strong network of over 360 plug-and-play technology and partner integrations across its platforms with leading marketplaces, logistics partners, and ERP systems, enabling clients to optimize inventory and automate logistics efficiently.

The company serves over 8,000 clients in India, Southeast Asia, and the Middle East. Its marquee clientele includes FabIndia, Lenskart, Timex, TCNS, Mamaearth, Sugar, Emami, Urban Company, Cello, Healthkart, boAt, Portronics, TMRW, Mensa, and Landmark Group.

Incorporated in 2012, Unicommerce is certified with ISO 27001 (information security management system) and ISO 27701 (privacy information management systems).

UNIECOM Stock Price Movement​

Shares of Unicommerce Esolutions Limited are edging higher to ₹89.33 as of 10:15 AM today, having gained ₹2.50 or 2.88% in live trading. The equity has seen robust activity, with a traded volume tallying 239,344 shares so far this morning.