United Breweries Limited Launches Kingfisher Smooth in Maharashtra
Maharashtra, March 31, 2026: United Breweries Limited (UBL), a part of the HEINEKEN Company, announced the launch of Kingfisher Smooth in Maharashtra, aiming to bolster its presence in the mainstream strong beer segment. The launch follows a positive consumer response in Rajasthan and Karnataka.Kingfisher Smooth is positioned as a smoother and more approachable beer experience, brewed with imported hops and no added sugar. The product offers a clean, smooth finish and is priced at INR 125 for a 330 ml bottle, INR 120 for a 330 ml can, INR 155 for a 500 ml can, and INR 200 for a 650 ml bottle. It is currently available in leading retail outlets in Mumbai and Pune and will be rolled out across Maharashtra from April.
“With Kingfisher Smooth, we are responding to a clear consumer shift towards beers that offer a unique blend of taste and strength,” said Vikram Bahl, Chief Marketing Officer, United Breweries Limited.
The product joins UBL’s portfolio alongside Kingfisher Strong. United Breweries Limited is headquartered in Bengaluru and is the largest beer manufacturer in India. It produces a range of beverages including Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, and Heineken®.
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