United Breweries Expands Heineken® Silver into Kerala, Odisha, and Madhya Pradesh
United Breweries Limited (UBL), part of the HEINEKEN Company, has announced the expansion of its premium product, Heineken® Silver, into the states of Kerala, Odisha, and Madhya Pradesh, effective August 25, 2026. This move is part of the company's strategy to strengthen its premium portfolio amidst growing consumer demand for high-quality and distinctive beer experiences across India.The product details for the launch are as follows:
| Particulars | Description |
|---|---|
| Name of the Product | Heineken ® Silver |
| Date of Launch | August 25, 2026 |
| Category of the Product | Premium Mild Lager Beer |
| Market Focus | Domestic market |
Heineken® Silver is positioned as a premium offering, catering to consumers who seek products that combine quality and refreshment. The beer is brewed using only three natural ingredients: barley, hops, and water, complemented by Heineken®'s signature A-Yeast and a distinctive horizontal brewing process. This unique methodology results in a smooth, crisp, subtle, and easy-to-drink lager.
Vikram Bahl, Chief Marketing Officer at United Breweries Ltd, commented on the launch, stating that the positive consumer response to Heineken® Silver underscores the appetite for differentiated premium beer offerings. "As we expand into Kerala, Odisha and Madhya Pradesh, we remain focused on strengthening our premium portfolio and making the brand available to more consumers across key markets," Bahl said.
The company continues to leverage its robust infrastructure and commitment to premiumization. United Breweries Limited maintains a strong pan-India manufacturing and distribution network, which includes 35 breweries. UBL's diverse portfolio also includes brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Smooth, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Heineken® Original, Amstel Grande, and Heineken® 0.0., alongside Kingfisher Premium Packaged Drinking Water and Kingfisher Strong Power Soda.
Bengaluru-headquartered, United Breweries Limited, as a part of the HEINEKEN Company, is noted as the largest beer manufacturer in India. The company produces and markets internationally recognized beer, packaged drinking water, and soda, contributing to its significant presence in the Indian beverage market.
UBL Stock Price Movement
United Breweries Limited gained today, edging higher by 0.62% to settle at ₹1348.60 in post-market trading. The stock recorded a volume of 102,467 shares during the active session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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