Heineken Silver Launches in Haryana Market, Expanding Premium Beer Portfolio
United Breweries Limited (UBL), a subsidiary of the HEINEKEN Company, announced the launch of Heineken® Silver in Haryana. The introduction of this premium mild lager beer variant is set to reach bars and retail outlets, marking a significant step in UBL's expansion within the Indian beer market.Heineken® Silver is described as a crisp, refreshing, and exceptionally smooth beer, crafted from only Barley, hops, and water. It is targeted at consumers seeking easy enjoyment without compromising on flavor.
According to the product launch details, the new variant, Heineken® Silver, entered the market on May 19, 2026. It is categorized as a Premium Mild Lager Beer, and the initial launch is focused exclusively on the domestic market.
Speaking on the expansion, Vikram Bahl, Chief Marketing Officer at United Breweries Limited, stated, "Bringing Heineken® Silver to Haryana marks an important step in growing the premium beer category in India. Consumers today seek smoother and lighter beers, and Heineken® Silver delivers exactly that with its smooth and refreshing taste. We're excited for consumers to try it, enjoy it and make it part of their social experiences."
Bengaluru-headquartered United Breweries Limited is noted as the largest beer manufacturer in India and is part of the HEINEKEN Company. The company has a diverse product portfolio. Beyond its primary beer offerings, its product range includes packaged drinking water and soda. Featured brands include Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Heineken®Original, Heineken®Silver, Amstel Grande, and Heineken®0.0, alongside Kingfisher Premium Packaged Drinking Water and Kingfisher Soda.
UBL Stock Price Movement
On Tuesday, United Breweries Limited shares slipped by 0.41% to settle at ₹1348.3. The stock shed significant value, marking a sharp plunge to its 52-week low, as it traded on a volume of 133,509 shares.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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