Mumbai, January 13, 2026: Thomas Cook (India) Limited announced a strategic partnership with the Government of Gujarat to strengthen and promote the state’s domestic tourism offerings across key Indian markets. The collaboration has been formalised through a Memorandum of Understanding signed during the Vibrant Gujarat Summit 2026 held in Rajkot.
The partnership brings together Gujarat Tourism’s destination development roadmap with Thomas Cook India’s nationwide omnichannel distribution network, product design capabilities, consumer insights, and marketing outreach. The initiative is aimed at enhancing destination awareness, increasing consideration, and driving higher tourist footfalls to the state.
Under the collaboration, focused destination promotion campaigns will be rolled out highlighting Gujarat’s diverse tourism portfolio, spanning heritage and culture, spirituality, wildlife, nature, and experiential travel. The initiative will also include structured training and knowledge-building programmes for Thomas Cook India’s travel experts and channel partners, enabling stronger destination advocacy and improved conversion across leisure, MICE, and bleisure travel segments.
The partnership seeks to capitalise on Gujarat’s established and emerging attractions, including Gir Forest, the Rann of Kutch, the Statue of Unity, and a growing range of lesser-known destinations, while aligning with evolving domestic travel preferences.
Commenting on the development, Rajeev Kale, President and Country Head – Holidays, MICE, and Visa at Thomas Cook (India) Limited, said the collaboration is timely as Gujarat continues to strengthen its position on India’s tourism map. He added that the company plans to deploy a multi-pronged strategy leveraging its omnichannel “clicks and bricks” model, consumer engagement platforms, and on-ground expertise to stimulate visitation and support the sustained growth of tourism in the state.
About the Company
Thomas Cook (India) Limited is a leading omnichannel travel services company offering foreign exchange, corporate travel, MICE, leisure travel, visa services, and value-added travel solutions. Established in 1881, the company operates a portfolio of prominent travel and hospitality brands across domestic and international markets, with a presence spanning multiple countries across the Asia-Pacific region.Source:
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