Rizta Reaches 3 Lakh Unit Milestone, Fueling Accelerated Growth for Ather Energy

Rizta Reaches 3 Lakh Unit Milestone, Fueling Accelerated Growth for Ather Energy​

Bengaluru, May 11, 2026: Ather Energy, a leading electric two-wheeler manufacturer in India, announced that its family scooter, the Rizta, has crossed the 3 lakh unit sales milestone within two years of its introduction. Launched in April 2024, the Rizta, Ather’s first family scooter, has become the company’s largest volume driver, playing a pivotal role in expanding Ather's reach across newer markets and consumer segments.

The model reached the 1 lakh unit sales mark within 11 months of its launch and crossed the 3 lakh unit mark in the subsequent 11 months, demonstrating robust consumer demand for family electric scooters. The Rizta was responsible for 76% of Ather’s total sales volumes in FY26.

Speaking on the milestone, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, highlighted that the Rizta, positioned as a family scooter, has strongly resonated with family audiences nationwide. He noted that the scooter has helped Ather gain a leadership position in Southern India. Furthermore, the Rizta has significantly expanded the company’s market share in 'middle India,' achieving a 4X growth since its launch in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha.

Over the past two years, the Rizta has broadened Ather’s presence beyond Southern India. According to Vahan and Telangana Vehicle Online Sales data, Ather's market share in key regions showed substantial growth:


Northern states, including Punjab, Rajasthan, and Uttar Pradesh, also saw market share growth exceeding 3X during the same period. Today, the Rizta accounts for the majority of Ather's sales volumes across both these regions.

Product Appeal and Technology Enhancements​

The Rizta has also successfully expanded Ather's customer base by bringing a larger proportion of family buyers into the electric vehicle (EV) category. Nearly 70% of Rizta customers are families with children, confirming the scooter's strong appeal for daily family usage.

Built with comfort and practicality in mind, the Rizta features a large seat, spacious floorboard, and 56 litres of total storage capacity, which includes 34 litres of under-seat storage and a 22-litre frunk. For enhanced safety and confidence, the scooter integrates advanced features such as SkidControl™, theft alerts, and tow alerts.

Ather continues to enhance the ownership experience through consistent software updates. Notably, an over-the-air (OTA) update through its proprietary Atherstack 7 was rolled out in September 2025. This backward-compatible upgrade improved the user experience for all existing Rizta Z customers.

Company Overview​

Ather Energy Limited is recognized as a pioneer in the Indian electric two-wheeler (E2W) market. Founded in 2013 by Tarun Mehta and Swapnil Jain, the company launched its first electric scooter in 2018. Ather's current E2W portfolio consists of two distinct product lines: the performance-oriented Ather 450 series and the convenience-focused Ather Rizta family scooter line, launched in 2024.

Ather was the first two-wheeler Original Equipment Manufacturer (OEM) in India to establish a dedicated fast charging network, the Ather Grid. With a strong emphasis on Research & Development and innovation, as of March 31, 2026, Ather holds a substantial intellectual property portfolio, including 326 registered trademarks, 271 registered designs, and 52 registered patents, alongside pending applications globally.

ATHERENERG Stock Price Movement​

Today, Ather Energy Limited shares gained strength, settling higher at ₹970 after rallying a notable 5.78% in post-market trading. The stock capitalized on high volume of 13.31 million shares, pushing the equity toward its significant 52-week high of ₹989.4.