Recode Studios Expands Omnichannel Reach, Opens Seven Premium Retail Kiosks Across Six Major Cities

Recode Studios Expands Omnichannel Reach, Opens Seven Premium Retail Kiosks Across Six Major Cities​

Recode Studios Limited has marked a significant milestone in its retail expansion journey, announcing the launch of seven premium retail kiosks located across six major Indian cities. This strategic move is designed to bolster the company's omnichannel presence and enhance accessibility for consumers interested in Recode's portfolio of beauty and personal care products.

The establishment of these strategically placed kiosks aims to strengthen market penetration and customer engagement by placing the brand directly within high-footfall shopping destinations. By utilizing an asset-light retail model, Recode Studios is enhancing its offline touchpoints while maintaining operational efficiency across key urban centers.

According to the company, the expansion reinforces Recode Studios' vision for a strong omnichannel network in India. The kiosks will allow consumers to better discover and engage with the brand’s full product range, driving sustained growth through direct consumer interaction at premium retail locations.

Kiosk Expansion Highlights​

The new retail footprint expands the company's geographic reach across major Indian markets. Key highlights of the expansion include:

• Kiosks Launched: Seven
• Cities Covered: Six Major Indian Cities
• Purpose: Enhance brand visibility and improve consumer accessibility to beauty and personal care products.
• Model Focus: Scalable, asset-light retail strategy.

The new retail destinations are spread across various states, including:

Management Commentary on Growth Strategy​

Mr. Dheeraj Bansal, Chairman and Managing Director of Recode Studios, commented on the expansion, stating that the launch constitutes a major step in the company's retail journey. He noted that these strategically located kiosks bring the Recode brand closer to consumers in high-footfall shopping areas.

"The kiosk format enables us to establish a premium brand presence with greater operational efficiency while improving accessibility, customer engagement, and product visibility," Mr. Bansal stated.

He added that this expansion complements the existing digital and retail ecosystem. Looking ahead, the company is focused on building a scalable and sustainable retail network, supporting a revenue growth ambition of 50% in FY27.

About Recode Studios Limited​

Recode Studios Limited operates as a fast-growing Indian beauty and personal care brand. The company offers a diverse portfolio exceeding 350 SKUs across cosmetics, skincare, and personal care categories. Recode follows an asset-light business model, focusing intently on product innovation, branding, marketing, and distribution while leveraging third-party manufacturing capabilities. Through its retail network, e-commerce platforms, and various distribution channels, the company serves customers across India.

Stock Price Movement​

At the close of trade on Thursday, shares of Recode Studios Ltd finished strong at ₹240.65, ticking up by 6.25%. Throughout the session, the stock moved within a significant range, trading between an intraday low of ₹226.00 and a high of ₹245.00.