Pepperfry Accelerates Retail Expansion Ahead of Festive Season, Targeting 35 New Stores by August

Pepperfry Accelerates Retail Expansion Ahead of Festive Season, Targeting 35 New Stores by August​

Mumbai: Pepperfry, India’s leading omnichannel furniture and home destination and a subsidiary of TCC Concept Limited, has announced an accelerated phase of its retail expansion strategy. The move is designed to strengthen the company's omnichannel capabilities, expand customer access across key markets, and build a scalable, profitable retail platform ahead of the upcoming festive season.

The company plans to open 35 new stores by the end of August. This aggressive expansion will focus on strengthening Pepperfry’s presence in various metros and Tier 1 and Tier 2 cities. Reflecting its long-term vision for India's organized furniture retail market, Pepperfry aims to expand its retail footprint to over 250 stores in the near term.

Pepperfry operates on a 'One Funnel' philosophy, allowing customers to seamlessly discover products online, experience them physically in store, and complete their purchase through the channel of their choice. The brand continues investing heavily in enhancing its product assortment, technology, and store formats to meet the evolving needs of Indian home shoppers.

Operational Milestones and Strategy​

A significant operational milestone was achieved by the company: Q4 FY26 marked the first profitable quarter in Pepperfry’s history. This achievement underscores improvements in operating efficiency, stronger business fundamentals, and the scalability of the omnichannel platform, providing a solid foundation for disciplined growth.

The planned expansion aligns with TCC Concept Limited's broader strategy of building category-leading, technology-enabled consumer businesses through operational excellence and scalable omnichannel platforms. Pepperfry remains a key consumer-facing platform within the TCC ecosystem, strengthening its leadership in the organized furniture and home retail sector.

Enhancing the Customer Experience​

Hussaine Kesury, Chief Business Officer at Pepperfry, commented on the expansion, noting that it marks an important milestone in the company’s growth journey. "As we continue to strengthen our retail presence across India, we are making the Pepperfry experience more accessible while enhancing the integration between our digital and physical channels," he stated.

Kesury added that stores are evolving into complete retail destinations featuring 'Sell from Store' capabilities. With an expanded home assortment sourced from thousands of D2C brands, the company is ensuring customers can seamlessly discover, experience, and purchase products as they shop today.

Pepperfry stores are designed to accurately reflect contemporary Indian shopping habits for the home, offering an extensive selection across furniture, mattresses, décor, kitchen and dining solutions, furnishings, and modular items. By combining digital convenience with immersive in-store experiences, Pepperfry continues to simplify the entire home-buying process.

About Pepperfry​

Founded in 2012 by Late Mr. Ambareesh Murty and Mr. Ashish Shah, Pepperfry is India's leading omnichannel furniture and home destination. It serves customers across a footprint spanning 80 cities through both its digital platform and physical retail presence. As part of the TCC Group, Pepperfry continues to build one of India's most scalable and customer-centric platforms in the furniture and home retail industry.

TCC Stock Price Movement​

TCC Concept Limited shares are slipping by 3.37% in live trading, with the stock currently valued at ₹329.95 as of 1:57 PM. The stock saw significant movement today, closing down ₹11.50 and trading on a volume of 5,548 shares.