Onpoint Secures $600K in Pre-Seed Round to Supercharge Loyalty Rewards Democratization
Consumer rewards platform Onpoint has successfully raised a pre-seed funding round of $600,000. This crucial investment comes from First Cheque (an entity under IndiaQuotient) and Whiteboard Capital, with participation also noted from various angel investors. The funding round is set to accelerate product development and significantly expand the company's merchant network across India.Democratizing Loyalty: How Onpoint Changes Rewards Earning
Founded in 2025 by former Meta colleagues Nakul Khanna and Anurag Gupta, Onpoint addresses a key gap in the digital economy. It operates a payment-agnostic rewards platform designed to benefit consumers directly. This system allows users to earn additional rewards on purchases made through its app, website, and browser extension.Crucially, these earnings are independent of the existing loyalty benefits or credit card points offered by merchants. Onpoint ensures that every transaction provides extra value to the consumer base.
The Power of Redemption: Transforming Rewards into Value
The utility of Onpoints is extensive, making them a powerful incentive for consumers. Users can redeem their earned rewards across several major travel and loyalty programs. This includes Air India's Maharaja Club and IndiGo BluChip.Furthermore, users have multiple ways to utilize Onpoints. They can exchange the points for gift cards from over 300 brands. These popular brands include Amazon Pay, Flipkart, Myntra, and Uber, providing immediate value to their user base.
Strategic Growth Focus Post Funding
The $600,000 capital injection is earmarked for targeted strategic growth areas. The company plans to significantly expand its merchant network across India. It will also focus on robustly growing its active user base.Beyond consumer benefits, Onpoint serves as a crucial business tool. The platform assists brands in driving customer acquisition and encouraging repeat purchases through their own established sales channels. This B2B functionality positions Onpoint not just as a consumer benefit, but as an essential marketing mechanism for partner businesses.
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