Ola Electric Cuts Roadster 9.1 Price by ₹60,000 as 4680 Bharat Cell Production Scales; Moves to Limited Purchase Windows Amid Strong Demand
Ola Electric today announced a price reduction for its Roadster X+ 9.1 kWh electric motorcycle, powered by its 4680 Bharat Cell. The price reduction, enabled by rapid economies of scale at its Gigafactory and vertical integration of its domestically developed 4680 Bharat Cell, lowers the Roadster 9.1 kWh’s price to ₹ 1,29,999, down from ₹ 1,89,999.The company will transition to a limited purchase window model, with vehicles available in specific time-bound slots and limited quantities. The first purchase window will open on Friday, April 3, from 6:00 PM to 9:00 PM, with subsequent windows to be announced periodically. Demand for the Roadster 9.1 kWh, which offers a range of up to 500 km, has surged, exceeding current supply capacity, particularly during the #EndICEAge campaign, which resulted in over 5 times the typical demand.
"As production of our 4680 Bharat Cell scales, we are able to unlock significant cost efficiencies and pass them on directly to customers," an Ola Electric spokesperson said. "The response to the Roadster has been extremely strong… this new pricing makes long range electric mobility even more accessible."
Ola Electric has been rapidly scaling production of its 4680 Bharat Cell, designed and manufactured in India. Production is expected to scale toward 6 GWh at the Ola Futurefactory in Tamil Nadu.
The announcement follows strong business performance in March, with over 150% month-on-month growth in registrations, reaching 10,117 units. Daily orders exceeded 1,000 units in the last week of the month, signaling a recovery in demand momentum. Market share also witnessed a V-shaped recovery, supported by improvements in service operations.
About Ola Electric Mobility Limited
Ola Electric Mobility Limited is India's leading electric vehicle (EV) manufacturer, specializing in the vertical integration of technology and manufacturing for EVs and their components, including battery cells. It operates the Ola Futurefactory in Tamil Nadu and the Battery Innovation Centre (BIC) in Bengaluru. Ola maintains a direct-to-customer distribution network of thousands of stores across India.Source:
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