Nipha Group Launches OneHorn: Mega Push to Electrify Agri Sector Across 20 States and 10 Nations

Nipha Group Launches OneHorn: Mega Push to Electrify Agri Sector Across 20 States and 10 Nations​

Kolkata-based Nipha Group has signaled an ambitious expansion into the agricultural machinery sector with the launch of its new brand, OneHorn. This move is designed to drive mechanization across at least 20 states and expand its footprint into 10 international markets, including the US and European regions.

The launch, detailed by company officials, marks a strategic attempt to capitalize on what the leadership views as an inflection point in the Indian agricultural ecosystem. According to Mahesh Chandra Shah, the future of the sector relies on the synergy between advanced mechanization and active entrepreneurship.

Building a Partner-First Agripreneur Platform​

OneHorn is positioned as a structured, partner-first platform aimed at empowering channel associates to grow into successful agripreneurs. The company claims OneHorn is the first brand in Eastern India to offer a comprehensive and diversified range of agricultural equipment with a strong "Make-in-India" focus.

Executive Director Aakash Shah highlighted that the brand is engineered to provide partners with the necessary products, systemic support, and robust infrastructure to scale their local businesses with confidence.

Ambitious Targets for Pan-Indian and Global Reach​

Nipha Group has set aggressive growth milestones, targeting the establishment of 20,000 channel partners. This network aims to cover 20 states within India and expand its reach across 10 countries by the end of FY'27.

The group is focusing on exporting and market penetration in key international territories. These include the US, alongside markets in Bangladesh, Nepal, Sri Lanka, and select European locations.

Strategic Financial Outlook and Investment Commitment​

Currently, the agricultural equipment segment accounts for approximately 10 per cent of the group's overall turnover, generating an annual sale of Rs 60 crore against the total group turnover of around Rs 500 crore.

Managing Director Rakesh Shah announced plans to accelerate this segment significantly, stating the company expects to reach Rs 100 crore in sales very soon. Furthermore, the B2C (business-to-consumer) push through OneHorn is projected to add another Rs 50 crore to the segment within the next year.

The company has historically invested about Rs 60 crore in its agri equipment division over the last eight to nine years. The group continues its operational commitment by investing Rs 50-60 crore annually across all business units and reports that it is currently a zero-debt entity.

Addressing Diverse Regional Mechanization Needs​

The agricultural equipment portfolio, which covers everything from land preparation tools to advanced harvesting machines, is tailored to address diverse operational needs.

In specific markets, such as West Bengal, the group noted that mechanization levels remain low due to the prevalence of fragmented landholdings. The OneHorn range has been designed to include smaller, specialized equipment to suit these particular land configurations, maximizing utility for local farmers.

The launch event drew participation from around 352 channel partners, demonstrating the initial regional enthusiasm, including representatives from neighboring countries like Bangladesh and Nepal.

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