Mphasis Appoints Rogayeh Tabrizi as Executive Vice President for CPG and Head of Decision AI
Mphasis Limited has appointed Ms. Rogayeh Tabrizi as Executive Vice President (EVP) - Consumer Packaged Goods (CPG) and Head of Decision AI, effective April 21, 2026.The appointment brings Ms. Tabrizi, a seasoned leader, to a key role within the company, leveraging her deep expertise in data-driven insights and complex behavioral analysis.
Ms. Tabrizi possesses over two decades of experience spanning various industries, including financial services, retail, and logistics organizations, alongside roles in research institutions and academia. Her professional focus is on harnessing data to build measurable pathways toward data efficiency and sustained value creation.
Her unique perspective combines a physicist's rigor in uncovering patterns within complex data with a microeconomist's view on behavior, game theory, and networks, helping organizations unlock the full value of their data. This intersection of disciplines led her to found Theory and Practice Business Intelligence Inc. (TAP) in 2018, where she served as Chief Executive Officer. At TAP, she developed Continuum AI, a Decision Intelligence platform that blends AI with behavioral economics to improve business decision-making and understanding buyer behavior.
A notable academic and research contributor, Ms. Tabrizi previously contributed to the ATLAS Detector project at CERN in Geneva. She also serves as a Director at AInBC and is a member of the International Women's Forum Canada.
Her professional achievements and thought leadership have been widely recognized. Ms. Tabrizi is the author of Behavioral AI: Unleash Decision Making with Data, published by Wiley in 2025. She has received accolades including being named AI Leader of the Year by WLDA, Top 100 Innovator in Data & Analytics 2022, and GreenBook Future List Honouree. She was also a finalist for the 2022 RBC Women of Influence Start-Up Award and featured in Business in Vancouver's Top Forty Under 40.
Ms. Tabrizi is an alumna of Simon Fraser University, where she completed her MSc in Experimental Particle Physics while working on the ATLAS Detector at CERN, and later completed her PhD in Economics. She also spent significant time at the Department of Economics at Stanford University, studying under Professor Matthew Jackson.
For readers seeking detailed information regarding the change in senior management personnel, the key details are summarized below:
| Particulars | Details |
|---|---|
| Reason for change | Appointment as Senior Management Personnel |
| Date of appointment | April 21, 2026 |
| Brief profile | Rogayeh Tabrizi, expert in data-driven insights and decision intelligence. |
MPHASIS Stock Price Movement
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