Mphasis Acquires Theory and Practice Business Intelligence, Boosting Decision Intelligence Capabilities

Mphasis Acquires Theory and Practice Business Intelligence, Boosting Decision Intelligence Capabilities​

Mphasis, a global AI led, platform driven technology solutions provider, has acquired Theory and Practice Business Intelligence Inc. (TAP). The acquisition was executed through Mphasis Ireland Limited, a wholly owned subsidiary of Mphasis. Following the completion of the deal, TAP and its relevant affiliates have become wholly owned subsidiaries of Mphasis Ireland Limited and stepdown subsidiaries of Mphasis.

TAP is a technology company established in 2018, headquartered in Vancouver, Canada. The company is recognized for developing Continuum AI, a Decision Intelligence platform that combines artificial intelligence with behavioral economics to improve business decision making and consumer understanding. TAP guides leading enterprises across Financial Services, Retail, and Consumer Packaged Goods (CPG) sectors, helping them translate raw data into actionable decisions.

The acquisition involves an upfront consideration of CAD 10 million upon closing. This is supplemented by a management milestone based, multi-year contingent consideration of up to CAD 20 million. The transaction involves the acquisition of 100% fully diluted equity share capital in the target entity.

Strategic Implications of the Acquisition​

The acquisition significantly strengthens Mphasis’ position as an AI led, platform enabled, products and solutions service provider and expands its reach within the Retail and CPG portfolios.

Continuum AI, the platform developed by TAP, is described as a modular and scalable tool supporting the full spectrum of real-time enterprise decision making. It integrates deep expertise in AI across domains such as demand forecasting, marketing, and supply chain decisions. Continuum AI helps clients harmonize intelligence across multiple business functions, allowing for more sophisticated decision making through advanced AI capabilities and prebuilt machine learning models.

Key areas of strategic reinforcement include:

• Reinforcing Mphasis' position as an AI led, platform enabled, products and solutions service provider.
• Expanding Mphasis' Retail and Consumer Packaged Goods (CPG) portfolio.
• Bringing specialized expertise in AI, Data Science, and Behavioral Economics to the organization.

Financial Overview​

The following table details the historical turnover data for Theory and Practice Business Intelligence Inc. (TAP):

Leadership Appointments​

Dr. Rogayeh Tabrizi, the Founder & CEO of Theory and Practice, will join Mphasis' leadership team as Executive Vice President - CPG and Head of Decision AI. Dr. Tabrizi, who holds a PhD in Economics and worked with the ATLAS Detector at CERN, brings significant experience in advanced modeling and causal inference to the combined entity.

Mphasis' combination with TAP's capabilities is set to allow the company to move beyond task automation towards systems that can reason over complex business objectives, constraints, and domain context, enabling measurable economic outcomes for global enterprises.

MPHASIS Stock Price Movement​

Shares of MphasiS Limited today slipped by 0.03% to settle at ₹2416.3 in post-market trading. The stock moved on a day featuring a moderate turnover, with 275,259 shares transacted.