Mobavenue AI Tech Commences U.S. Operations, Reinforcing Global AdTech Presence
Mobavenue AI Tech Limited (MATL), formerly known as Lucent Industries Limited, has expanded its international footprint by establishing a U.S. presence through Mobavenue LLC. The company is leveraging this move to strengthen its position in the world's largest digital advertising market.The expansion involves the establishment of operations via Mobavenue Global Holdings Ltd, a wholly owned subsidiary of MATL. To spearhead business and market growth in the region, Eric Lind has been appointed as the Country Head for the United States. Mr Lind holds over 20 years of experience across consumer growth platforms and AdTech. His prior leadership roles include positions at Adikteev, REMERGE, and Top Inc.
Industry reports indicate that the digital advertising sector in the United States is projected to reach US$413 billion in 2026. This market is expected to grow by 14.2% year over year as brands increasingly invest in AI powered advertising, data driven media buying, and omnichannel consumer engagement strategies.
The company plans to serve advertisers, enterprises, publishers, agencies, and digital businesses by delivering AI powered solutions across programmatic media, consumer growth, and digital advertising verticals. MATL's U.S. operations are founded on a platform led, asset light operating model that merges proprietary technology platforms with local market expertise.
The establishment of the U.S. office is expected to aid MATL's medium to long term objectives by diversifying its global revenue streams and strengthening its international presence in the digital economy.
Mobavenue AI Tech Limited operates as a global AI powered AdTech and consumer growth company, enabling businesses, enterprises, publishers, and large global agencies to drive measurable outcomes across the full customer journey through its proprietary A3 framework: Awareness, Acquisition, and Activation.
Headquartered in Mumbai, MATL has a growing international presence across ASEAN, LATAM, the UK, and the USA. The company works with over 150 brands spanning sectors such as e commerce, BFSI, fintech, travel, OTT, gaming, healthcare, and retail, ranging from publicly listed enterprises to rapidly growing digital businesses.
Stock Price Movement
Mobavenue AI Tech Ltd shares settled at ₹316.80 on Wednesday, sinking 3.90% as trading closed. The stock experienced significant intraday movement, swinging from a low of ₹316.00 to an intra-day high of ₹343.80.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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