Arvind Mafatlal Group Flagship Expands Healthcare and Technical Textiles Portfolio
New Delhi, February 16: Mafatlal Industries Ltd, the flagship company of the Arvind Mafatlal Group, on Monday announced its entry into the direct to consumer segment with the launch of Mafatlal MedFits, a dedicated digital platform focused on medical apparel.The move marks the company’s expansion into the fast evolving healthcare apparel space through an e commerce model designed to directly serve healthcare professionals across India.
Mafatlal MedFits to Offer Comprehensive Range of Medical Wear
The newly launched Mafatlal MedFits platform will feature an extensive portfolio of medical apparel, including scrubs, lab coats, under scrubs, medical caps and related essentials. The product line is tailored to meet the growing demand for functional, comfortable and durable medical wear.According to the company, the collection has been developed keeping in mind the evolving requirements of healthcare professionals, with an emphasis on performance, fit and long term usability.
Focus on Manufacturing Strength and Process Excellence
Raghunath Mannil Balakrishnan, CEO of Mafatlal Industries Ltd, said the launch represents a significant milestone in the company’s healthcare and technical textiles journey.He stated that the introduction of Mafatlal MedFits reflects continued investment in manufacturing capability, quality systems and process excellence. Through the digital platform, the company aims to leverage its established strengths and extend them directly to medical professionals nationwide.
He added that the platform will offer medical scrubs and related products in internationally benchmarked styles and designs, engineered for comfort, functionality and durability.
Strengthening Mafatlal Healthcare’s Presence in Medical Textiles
The launch of Mafatlal MedFits further reinforces the growing footprint of Mafatlal Healthcare in the medical textiles segment. With competitive pricing ranging from Rs 549 to Rs 1,999, the platform seeks to make high quality medical apparel accessible to a broad spectrum of healthcare workers.With this direct to consumer initiative, Mafatlal Industries positions itself to capture opportunities in India’s expanding healthcare apparel market while strengthening its presence in the technical textiles domain.
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