Lenskart Issues Major Apology, Overhauls Policy After Backlash, Explicitly Welcoming Religious Symbols

Lenskart Issues Major Apology, Overhauls Policy After Backlash, Explicitly Welcoming Religious Symbols​

In a significant move to quell social media uproar, eyewear retailer Lenskart has issued a public apology and unveiled a standardized 'In-Store Style Guide.' The updated policy explicitly and unambiguously welcomes all religious and cultural symbols worn by employees.

The company released the guidelines via a statement on X, emphasizing transparency to address concerns raised by its customer base and community. This action marks a notable shift in corporate communication following intense scrutiny over internal workplace policies.

Controversy Surrounding Alleged Grooming Document​

The controversy began earlier this week when a purported internal grooming policy document went viral on social media platforms. Netizens pointed out that the alleged guidelines restricted employees from wearing certain religious markers.

Specifically, the restrictions related to symbols like the bindi and tilak sparked immediate widespread outrage. This public outcry led to immediate calls for a boycott and forced the company to address the ethical dimensions of its internal rules.

Founder Addresses Outdated Policies and Confusion​

Responding to the rapidly escalating public debate, Lenskart founder Peyush Bansal stepped forward to clarify the situation. He stated directly that the viral document was an outdated version and did not reflect the company's current operational guidelines.

Bansal apologized for the confusion and concern the situation had created. He unequivocally stated that the current company policy holds no restrictions on any form of religious expression, including the bindi and tilak.

New Style Guide Highlights Inclusive Values​

To counter the initial backlash, Lenskart issued a detailed statement confirming its commitment to diversity. The new 'In-Store Style Guide' explicitly welcomed multiple symbols of faith worn by its team members.

The revised policy lists accepted symbols, including the sindoor, tilak, kalawa, mangalsutra, kada, bindi, hijab, and turban. Lenskart stated that it is committed to having its guidelines public and transparent for all stakeholders.

Reaffirming "Bharat" Roots and Commitment to Trust​

The company built its narrative around its homegrown origins, noting that its 2,400-plus stores are powered by people who daily bring their beliefs and traditions to work. The statement emphasized that Lenskart was built in Bharat, by Indians, for Indians.

Lenskart assured the public that it would not ask any employee to leave their cultural identity at the door. The retailer committed to ensuring every future policy, training material, and communication under the Lenskart name reflects these inclusive values. The company concluded its statement by promising to do better and continue earning the trust of its community.

Source:​

View attachment 21724