Capillary Technologies Acquires CustomerGlu Platform to Advance AI-Powered Loyalty and Engagement
Bengaluru, August 4, 2026 — Capillary Technologies, a global leader in AI-powered customer engagement, has acquired the CustomerGlu software platform and associated intellectual property from Marax AI, Inc. The strategic asset purchase unites an interactive engagement layer with Capillary’s existing AI core to redefine global customer retention and eliminate engineering bottlenecks for enterprise clients.The acquisition targets the synergy between advanced AI capabilities and real-time consumer interaction. CustomerGlu is a gamification company based in Delaware, backed by investors including Techstars, Better Capital, Pentathlon Ventures, SmartStart, Ramakant Sharma (founder of Livspace), and Paradigm Shift Capital.
The move follows an eight-month period during which CEO Prateek Gupta led an AI-based transformation at CustomerGlu, successfully expanding the company into new markets and scaling its business model. This agility mirrors the efficiency that the CustomerGlu SDK introduces to Capillary's enterprise clientele worldwide.
CustomerGlu, founded by Prateek Gupta, Raman Shrivastava, and Sumant Subrahmanya, has evolved significantly in its mission. Originally conceived at Marax AI using AI for buying behavior prediction, it now leverages Generative AI (GenAI) to trigger in-app gamified actions designed to drive retention at scale. This capability empowers enterprise brands to launch interactive user interface experiences—such as challenges and streaks—directly into their digital products in near real-time, allowing marketers to bypass heavy IT dependencies.
Siddhant Jain, Chief Customer Officer at Capillary Technologies, stated that the acquisition addresses a critical industry challenge: the limitations imposed by IT dependency on marketing agility. "With CustomerGlu, Capillary enables teams to launch and optimize digital experiences in realtime," Jain said, emphasizing their commitment to marketer-first delivery and providing brands with the speed needed for scalable interactive engagement.
Prateek Gupta, Co-Founder and CEO of CustomerGlu, added that the future of loyalty is found at the intersection of experience and intelligence. He noted that the company’s journey evolved from RNN-based churn prediction to becoming an AI-driven actioning platform. "Capillary's enterprise reach and AI foundation make this a natural fit," Gupta stated, reinforcing their shared ability to help brands deliver more personalized and effective engagement at scale.
About Capillary Technologies
Founded in 2012, Capillary Technologies is recognized as a global leader in delivering AI-powered customer loyalty and engagement solutions. The platform assists brands by providing personalized, omnichannel experiences that fuel business growth and customer retention. Supporting over 100 loyalty programs across more than 46 countries, Capillary’s SaaS platform delivers loyalty experiences for over 1.9 billion consumers and is recognized by leading industry analysts.CAPILLARY Stock Price Movement
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