Brightcom Group Clarifies Relationship Between OMS and ElevenAds, Reaffirming No Conflict of Interest

Brightcom Group Clarifies Relationship Between OMS and ElevenAds, Reaffirming No Conflict of Interest​

Brightcom Group Ltd has provided clarification regarding the operational distinction between its wholly owned subsidiary, Online Media Solutions Limited (OMS), and EleventhAds Advertising FZCO (ElevenAds). The clarification addresses concerns received from shareholders about the involvement of Mr. Kallol Sen with ElevenAds.

The company confirmed that while Mr. Kallol Sen is the Founder of ElevenAds, the day-to-day operations, commercial activities, customer engagements, partnership arrangements, and business development functions of ElevenAds are managed independently by its executive management team.

Distinct Business Models Confirmed​

Brightcom Group reviewed the nature of the businesses conducted by OMS and ElevenAds, confirming that both entities operate in distinct segments of the digital ecosystem and serve different market participants. The two companies have separate ownership structures, management teams, governance frameworks, operational responsibilities, customers, and commercial arrangements.

ElevenAds is described as a technology-focused platform designed to facilitate creator-led advertising initiatives. Its primary function involves developing and deploying technology solutions, including localized billing infrastructure, regional language customization capabilities, and creator engagement technologies, focusing on technology enablement for the creator economy within the market.

Conversely, OMS operates as an established digital advertising business. It serves advertisers, agencies, publishers, and other participants in the broader advertising marketplace through its own commercial relationships, media platforms, advertising technologies, and business operations.

Revenue Streams and Market Focus​

The company emphasized that the revenue streams of ElevenAds and OMS are fundamentally different. ElevenAds derives revenues primarily from creator enablement and technology services focused on the market, while OMS earns income from digital advertising and media-related activities.

Regarding market focus, Brightcom Group stated that there is no instance where OMS and ElevenAds have competed for the same customer, advertising mandate, contract, partnership, or commercial opportunity. The businesses do not offer competing products or services, do not target the same customer segments, and thus occupy different positions within the digital advertising value chain, being complementary in nature.

The company also confirmed that there are currently no material transactions, arrangements, or business dealings between OMS and ElevenAds that would give rise to any related-party concerns, economic conflict, or impairment of independent decision making. Each entity conducts its business independently based on its own commercial objectives and governance processes.

Board Satisfaction Over Conflict​

Based on its review, Brightcom Group stated it does not believe that Mr. Sen's association with ElevenAds creates any actual or potential conflict of interest concerning his responsibilities at OMS. The company affirmed that the Board is satisfied that Mr. Sen’s involvement with ElevenAds does not impair his ability to discharge his duties to OMS or the Company, and does not result in any conflict with the interests of Brightcom Group Limited or its shareholders.

The management committed to maintaining robust standards of corporate governance and transparency, continuing to monitor all related matters to protect the interests of the Company and its shareholders.

BCG Stock Price Movement​

Shares of Brightcom Group Limited are edging higher to ₹10.67 as of 9:49 AM today, gaining 1.43% in live trading. The stock continues its active movement, finding support within the intraday range established between a low of ₹10.57 and a high of ₹10.78.