Affle Secures Key Patent in India for Fraud Detection and Click-to-Install Integrity
Affle 3I Ltd has strengthened its intellectual property portfolio with the granting of a patent in India, reinforcing its capabilities in digital fraud prevention. This new patent builds upon existing Intellectual Property (IP) granted to the company previously in the US.The patented technology covers a "Method and system for click-to-install behavior based detection of fraud." The system deploys trained machine learning models to analyze click-to-install behavioral patterns in real time. By collecting and processing user behavior, device data, and application data across Agentic/Autonomous Intelligent Connected Devices (AICDs), the technology accurately distinguishes genuine human engagement from fraudulent publisher activity and non-human bot traffic.
This capability allows for scoring and blocking offending publishers instantly, ensuring that advertisers pay only for authentic consumer conversions. The grant directly reinforces the fraud prevention methods within Affle’s AI-powered Consumer Platform Stack, safeguarding advertiser Return on Investment (ROI) and maintaining the integrity of its CPCU business model.
The successful acquisition of this patent further underscores the company's commitment to powering measurable and trusted digital journeys globally. This development deepens technology thought leadership and strengthens strategic defensibility across various markets.
IP Portfolio Snapshot
Affle’s commitment to innovation is reflected in the state of its growing patent portfolio:| Metric | Value |
|---|---|
| Total Patents Filed | 39 |
| Unique Patent Grants | 18 |
| Enforceable Patent Claims (Approx.) | 300 |
AFFLE Stock Price Movement
As of 1:12 PM, shares of Affle 3i Limited are slipping in live trading, shedding value by 0.50% to stand at ₹1458.4 following intraday pressure. Trading activity for the stock stands at 77,976 shares as it continues through the current market session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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