
Bodhi Tree Multimedia Secures Strategic Mandate from Assam Government for State's Digital Content Platform
Bodhi Tree Multimedia Ltd., a leading content and digital entertainment company, has secured a strategic mandate from the Government of Assam. The project involves the development, launch, and long-term management of the state’s official digital content platform. This engagement marks a major milestone in the Company’s evolution beyond traditional content production into technology-enabled media infrastructure.The mandate positions Bodhi Tree Multimedia at the intersection of regional content economies and government initiatives focused on cultural digitization. The resulting platform is intended to serve as Assam's dedicated digital destination for regional entertainment, live events, films, music, heritage content, and creator-led storytelling. Designed for mobile, web, and connected television ecosystems, the initiative aims to significantly enhance the discoverability and accessibility of Assamese content both within India and globally.
The scope of work entrusted to Bodhi Tree extends beyond simple creation. The company will oversee the platform’s development, subscription management, monetization architecture, and long-term operational duties, diversifying its business model toward platform ownership and technology-driven service revenues.
Operational Scope and Expertise
The project leverages Bodhi Tree Multimedia's substantial content expertise, complemented by a robust technological infrastructure deployment in partnership with Mogi OTT. The Company brings over 5,000 hours of content produced across more than 100 shows to the initiative.The technical architecture supporting the platform is designed for scale and seamless user experience, utilizing Google Cloud infrastructure. This will be supported by a dedicated content delivery network and Kubernetes-based auto-scaling capabilities. The project is already in an advanced execution phase, with the core technology architecture substantially completed, and current efforts are focused on branding, ecosystem development, and content onboarding.
Mautik Tolia, Managing Director and CEO of Bodhi Tree Multimedia Ltd., commented that this mandate reflects the expanding role of media companies in building digital ecosystems, not just creating content. He added that Assam's vision for a dedicated digital destination aligns strongly with the opportunity, providing a new dimension to the company’s business model through long-term platform management capabilities.
This engagement reinforces Bodhi Tree Multimedia’s growing capabilities across three key areas: content creation, technology, and distribution, positioning the Company as an early participant in India's broader digital cultural economy. The project aligns with the company's long-term vision of building an integrated media enterprise that spans audience engagement, content creation, platform management, and digital distribution.
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About Bodhi Tree Multimedia Limited
Bodhi Tree Multimedia Limited is a publicly listed, multi-genre content creation and production company specializing in television, OTT, and digital platforms. The Company operates through specialized creator-led studios, an in-house technology platform, and a dedicated monetization arm, enabling end-to-end content creation and distribution with the goal of building a sustainable and scalable media business.
BTML Stock Price Movement
Shares of Bodhi Tree Multimedia Limited are edging higher as of 2:48 PM today, surging 1.98% in live trading to trade at ₹6.17. The stock remains active within its intraday range, having traded between a low of ₹6.02 and a high of ₹6.19, with over 64,927 shares accounted for so far.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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