MTR Launches Protein Breakfast Range to Strengthen Market Leadership
MTR, a prominent Indian food brand with a heritage exceeding 100 years, has launched its new Protein Breakfast Range. The initiative aims to reinforce the brand's leadership in the breakfast category by integrating plant-based protein into traditional Indian breakfast favorites, catering to the growing consumer demand for high-protein, convenient, and mindful food options.The new product line is designed for conscious eaters who prioritize ingredient transparency and nutritional value without compromising on taste. The range features a clean-label proposition, including no added preservatives, no maida, no palm oil, and low-sodium salt.Product Portfolio and...