Tier 2, 3 Cities Power D2C Surge: Small Towns Drive 66% of New India Online Orders
The Indian direct-to-consumer (D2C) market is undergoing a monumental shift, with growth momentum increasingly originating from smaller, non-metro areas. Unicommerce data reveals that Tier 2 and Tier 3 cities are becoming the primary engine for e-commerce adoption, validating a nationwide penetration narrative for online brands.According to a recent analysis, buyers from these smaller markets accounted for nearly 66 per cent of all new D2C orders during the financial year 2025-26. This massive contribution signals that the appetite for specialized online goods is expanding far beyond India's traditional metropolitan hubs.India's D2C Market Charts...