Yaap Digital Announces Leadership Transition, Appoints Raj Nayak as Chairman & Managing Director

Yaap Digital Announces Leadership Transition, Appoints Raj Nayak as Chairman & Managing Director​

Gurugram - July 14, 2026: Yaap Digital Limited announced a significant leadership transition, appointing Mr. L. S. Nayak, widely known as Raj Nayak, as the new Chairman and Managing Director of the company. This appointment follows the passing of Dr. Atul Hegde, the Founder, Chairman, and Managing Director, who passed away on July 7, 2026.

Dr. Atul Hegde was credited with architecting YAAP's vision, transforming it into a technology-led, digital-first marketing organization driven by innovation and committed to delivering value for clients. While his loss is significant, the strong culture and strategic direction established by Dr. Hegde continue to provide a foundation for the company’s future growth.

The Board unanimously selected Mr. Raj Nayak to lead the organization in its next phase. His selection reflects both his distinguished professional experience and his long-standing association with Dr. Hegde. Having worked closely with Dr. Hegde for nearly twenty-five years, Mr. Nayak previously served on the company’s Advisory Board and shares the core vision of YAAP Digital Limited.

Mr. Nayak is a respected industry leader boasting over three decades of experience in media and communications. His career includes prominent leadership roles at STAR TV, NDTV Media, and Viacom18. He has also held key positions such as President of The Advertising Club and the International Advertising Association (IAA) India Chapter, alongside serving as a Board Member of the Media Research Users Council (MRUC) and the Indian Broadcasting Foundation (IBF).

Mr. Nayak commented on his appointment: "I had known Atul for almost 25 years. He was not just a respected industry leader but also a dear friend. Even though I had stepped away from corporate life to pursue entrepreneurship, Atul's sudden passing compelled me to accept this responsibility to ensure that his legacy remains intact and his vision is carried forward... This is not about replacing Atul. No one can. It is about supporting the leadership team, preserving the values he stood for, and helping realise the vision he was so deeply passionate about."

Sudhir Menon, Promoter of The YAAP Group, stated: "Raj has had a special bond with Yaap and Atul - and it's a privilege for us to continue our partnership with a deeper impact and outcome. The board of Yaap welcomes Raj Nayak and is pleased to have such a senior, varied and respected professional be at the helm of The Yaap Group in times to come."

Company Overview and Financial Performance​

YAAP Digital Limited is a digital marketing, content, and technology services company dedicated to helping brands build meaningful connections with consumers. Through an integrated approach, the company delivers solutions that combine creative storytelling, data-driven insights, and AI-powered marketing technologies. Its services include influencer marketing, content creation, performance marketing, UI/UX design, media buying, and marketing analytics.

Operating under the 'YAAP' brand across India, the United Arab Emirates, and Singapore, YAAP has built a strong regional presence. The company serves diverse sectors including financial services, consumer goods, tourism, automotive, technology, healthcare, and government projects.

For Fiscal Year 2026 (FY26), the company reported the following results:


YAAP Digital Limited was listed on NSE Emerge in March, 2026.

YAAP Stock Price Movement​

Yaap Digital Limited shares slipped today by 4.64%, settling at ₹142.8 after the market close. The stock traded within a range of ₹142.5 to ₹146, with a total volume of 34,000 shares recorded during the session.