Vivid Mercantile Ltd Penalized by SEBI; Director Faces Monetary Penalty as Company Ordered to Disgorge Amount
Vivid Mercantile Ltd has received an order from the Quasi-Judicial Authority of the Securities and Exchange Board of India (SEBI). The order relates to alleged violations of provisions of the SEBI Act, resulting in financial penalties for both the company and its director, Mr. Satish Ramanlal Gajjar.As per the details provided by the authority, the Company is liable to disgorge an amount of Rs. 40,84,556/-. Additionally, a monetary penalty of Rs. 10 lakhs has been imposed on Mr. Satish Ramanlal Gajjar under Section 15HA of the SEBI Act.
Both Vivid Mercantile Ltd and Mr. Satish Ramanlal Gajjar have also been restrained from accessing or dealing in securities, either directly or indirectly, for a period of five years following the order.
The violations committed or alleged pertain to provisions related to Sections 12A(a), 12A(b), and 12A(c) of the SEBI Act, as well as Regulation 3(a), 3(b), 3(c), 3(d), 4(1), 4(2)(f), 4(2)(k), and 4(2)(r) read with Regulation 2(1)(c) of the PFUTP Regulations.
The company confirmed receipt of the communication from SEBI via E-Mail on June 4, 2026.
A summary of the key details of the action received from the Quasi-Judicial Authority, Securities and Exchange Board of India is presented below:
| Detail | Financial/Operational Impact |
|---|---|
| Entity Concerned | Vivid Mercantile Ltd and Mr. Satish Ramanlal Gajjar |
| Nature of Allegation | Violation of specified sections of the SEBI Act and Regulations 3(a), 3(b), 3(c), 3(d), 4(1), 4(2)(f), 4(2)(k) and 4(2)(r) read with Regulation 2(1)(c) of the PFUTP Regulations. |
| Financial Penalty (Director) | Rs. 10 lakhs imposed on Mr. Satish Ramanlal Gajjar. |
| Monetary Disgorgement (Company) | Vivid Mercantile Ltd is liable to disgorge Rs. 40,84,556/-. |
| Market Restriction | Both the Company and Mr. Satish Ramanlal Gajjar are prohibited from buying, selling, or otherwise dealing in securities for five years. |
Regarding the impact on its financial or operations, Vivid Mercantile Ltd stated it is currently examining the next steps to be taken in this matter and is analyzing any potential impact of the Order.
Stock Price Movement
At the close of trading today, shares of Vivid Mercantile Ltd settled at ₹7.52, showing a zero percent change. The stock traded within a range between ₹7.21 and ₹7.79 throughout the session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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