VIP Industries Launches 'Travel VIP' Campaign with Three New Collections for Modern Travellers
VIP Industries Limited, through its flagship consumer brand VIP, has launched the 'Travel VIP' campaign. This new initiative introduces three distinct luggage collections—VIP Classic, VIP Flex, and VIP Pod—engineered to meet the evolving requirements of the modern Indian traveller. The campaign positions the brand as a design-led, functionally intelligent choice in the luggage category.Conceptualized by McCann India, the campaign marks a new chapter for the iconic brand, utilizing cinematic product films to showcase the collections with bold color palettes and aspirational settings.
Atul Jain, Managing Director of VIP Industries Ltd., stated, "VIP 2.0 is here. Travel today is more dynamic than ever, and the expectations that come with it are equally evolved. With VIP Classic, VIP Flex, and VIP Pod, we have set out to bring together contemporary design, purposeful functionality, and the kind of everyday ease that today's Indian traveller rightly demands. Travel VIP is not just a campaign; it reflects the direction in which we see this category moving."
Mayuresh Dubhashi, Head of Creative at McCann India, added that the campaign shifts the focus from where people travel to how they travel. "The premiumization of the brand is reflected across every creative decision... we've shifted the conversation away from where people travel and towards the how of travel. Because ultimately, the difference isn't just being well-travelled, it's travelling well. That's what Travel VIP stands for."
The Collections
The campaign introduces three purpose-built luggage lines, each addressing specific travel needs:| Collection | Primary Design Focus | Key Feature Details |
|---|---|---|
| VIP Classic | Timeless Travel | Features clean lines, a sophisticated palette of ivory, chocolate brown, and grey, and an expander for additional packing space. |
| VIP Flex | Flexible Travel | Engineered around the Flexi Flap™ front-access panel, allowing quick access to gadgets and essentials without opening the entire bag. It has a 90:10 deep, book-opening construction. |
| VIP Pod | Everyday Travel | Includes practical features such as a built-in cup holder, integrated mobile holder, and a suspension wheel system for smooth movement across uneven surfaces. |
The new VIP luggage range is available across leading retail stores and online platforms, with products starting at INR 6,950.
VIP Industries Limited, which has established itself as a leading manufacturer of hard and soft luggage in Asia, is deploying the Travel VIP campaign through high-frequency airtime on regional and Connected TV platforms, along with out-of-home activations in major cities and a concurrent influencer program.
VIPIND Stock Price Movement
Today, shares of VIP Industries Limited rallied, closing at ₹332.3 after gaining 10.22% for the day. The equity saw robust interest, with the stock finishing the session on a massive total traded volume of 27.46 million shares.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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